Case Analyse Aqualisa

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1. What is the Quartz value proposition to plumbers? To consumers? Quartz came in two version viz. Quartz Standard and Quartz Premium. Quartz Standard needs a pump however Quartz Premium does not require any pump as it included the pump. The retail price of the Quartz premium was € 850 and the price of Quartz Pumped was € 1080. The quartz shower includes a remote processor where cold and hot water require go be piped. The size of the processor is about the size of a shoe box. Because of the flexibility associated with locating the processor remotely, excavation of the bathroom could often be avoided. Instead a plumber had only to drill a single hole into the ceiling above the shower. Installation time reduced significantly to half day from 2 days and because of straight forward installation system it could be possible by a young apprentice. For the customer Quartz shower provided efficient and reliable water pressure and temperature. It also has a push bottom system by which temperature can be controlled automatically. Cost of excavation is saved as excavation of the bathroom could be avoided in case of Quartz Shower. The handling of quartz showers is very easy and safe for kids. 2. Why is the Quartz shower not selling? The probable reasons for unsuccessful selling of quartz are- * Inadequate sales team: Aqualisa had a 20 person’s sales force that spends 90% of their time for maintaining existing customers. Only 10% time were devoted for generation of new customers. * Resistance from Plumber: There were 10000 plumbers and 53% cases showers were selected through this plumbers. Plumbers generally prefer to install a single shower brand and were extremely reluctant to switch brand because of fear of installation problem. Further because of easy installation their importance is reduced to the consumers and as excavation of the bathroom could be avoided

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