Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
The business objective is to maximize profits by offering the best quality products selections at competitive prices around. Kathy Kulder was the vice-president of Marketing for a large defense contractor. From her traveling constantly and the pressures of her job, Kathy looked for other opportunities. Relieving her stress, she began cooking gourmet foods. While doing that, she realizes there was an opportunity to open an upscale food shop in La Jolla.
OXO products began with the idea of making kitchen tools more comfortable to use. The OXO brand was founded in 1990 on the philosophy of Universal Design, which allows people of all ages- young and old, male and female, lefties and righties to comfortably use OXO as well as people who have special needs (OXO, Our Roots, 2014). The idea was thought of Sam Farber, an entrepreneur in the housewares industry, who noticed “his wife Betsey was having difficulty gripping ordinary kitchen tools due to a slight case of arthritis in her hands, he saw an opportunity to create more comfortable cooking tools that would benefit all users” (OXO, Our Roots, 2014). Sam Farber took his idea and began some initial research with customers, chefs and retailers, and even brought a note gerontologist, Patricia Moore, to help with customers who have special needs (OXO, Our Roots, 2014). He turned a basic idea into a huge business whose supply chain and distribution methods helped its products to sell indirectly through third party businesses.
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
Later, Art Friedman decided to franchise his microwave business and use motivational technique to make everyone a boss. In recent, the new strategy is to specialize in built-in appliances and kitchen remodeling. Since 1970, in Art Friedman’s effective leadership, Friedmans appliance has been accomplishing its goal by providing superior service, good prices, and unconditional satisfaction guarantees. We use big five model to analysis Art Friedman’s personality. Surgency: He was in a dominant position, he wants to be in charge.
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
Medisys Corp. 1) What are the forces that are compelling change at MediSys? a. The main force compelling change at MediSys is tough industry competition. Two of MediSys’s key ccompetitiors with a lot of money and great market expertise were threatening to move into MediSys’ key markets and produce a product that would compete with IntensCare. 2) Describe the team dynamics b.
Business Research RES/351 Lisa Hale March 17, 2014 Steven Thomas What is Business Research? In a simple term, it is a process of planning, acquiring, analyzing and disseminating relevant data to help decision makers to maximize performance (Business research methods, 11th Ed). I will discussthe process and the research it has taken for me to start Tralijon’ a catering business. I knew that when I wanted to get started in this business that I had to execute research, being an excellent caterer means you must know your competition and competition in this field of work are very tough. I like to eat at different places and try new things, but I also like the satisfaction of comfort food.
Tomasz Wida MRKT 338 Case: Tastykake Sensables Date 09/08/2015 How does the Sensables process compare with the new products process in this chapter? The new product development introduced in chapter are divided into phases where task are grouped together. The product model used by Tasty Baking displayed more complicated process but still using basic process that was shown in chapter 2. The first phase Opportunity Identification and Selection where management has identified its new product strategy, but the decision was based on trend of popularity of low carbohydras diets. Second phase was a concept generation based on other companies strategy selection of low-carb tastykake was done before selection of project team the new line would consist same personnel and equipment.
* Business Strategy – * Utmost importance to customer satisfaction. * Made customized and unique heat transfer products to meet customer requirements through their design and research capabilities for a premium price. Current Situation: * A new business strategy that focuses more on reducing lead time and production costs to keep up with severe competition from Korea and Europe. * Rick Coyne, materials manager – Spartan Heat Exchangers Inc - Springfield, needs to come up with a plan supporting the business strategy. * Reports to Max Brisco, Vice President of Manufacturing.