Canon Case Study

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CANON CASE Business Analysis Questions  Evaluate Canon’s strategies and how they have managed their strategic challenges and strategic changes within this. In your evaluation you will need to consider the key factors of success in relation to the different strategic groups within the industry. Support your evaluation with relevant theory and academic models.  Debate whether companies outside this industry sector can draw any useful lessons from the strategies used by Canon in this industry. Provide examples of strategic areas that might be of interest to other industries and any limitations of using such information. April, 2009 1.0Introduction According to Andrew (1997:52), corporate strategy is the pattern of decisions that guide an organisation’s activities to reveal the principal objectives purposes and resources. In other words it refers to the range of business the company is to pursue, with the nature of the activities it intends to be and the nature of the economic and non-economic contribution it intends to make to its shareholders and stakeholders”. In effect, it corporate strategy maps out a sense of direction for a company’s activities. Corporate strategy in effect maps out the businesses in which an organisation intends to compete in (Andrews, 1997, Lynch 2006). To formulate its corporate strategy, many researchers have call on organization to assess their strengths and weaknesses, as well as its environmental threats and opportunities, so as to give the organization an edge in chosen among alternative courses of action. (Hofer and Schendel, 1984) cited in Schneider, (1998). Thus, it is recommended that an organization performs a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy.

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