Can You Hear My Pain

631 Words3 Pages
We chose this topic because they are helpless human beings. And every day 5 children die from child abuse. And a child is being abused every second. This is a serious global issue and people should take a serious action to prevent it from happening, when happening and from happening again. Beating is not the only form of abuse and maltreatment, as also saying bad words to a child, insulting the child, neglecting a child’s health or education needs is as bad as beating him. Our advertisement is on Child Abuse Awareness Campaign. The name of the campaign is “Can You Hear My Pain?”. The target audience are Parents, adults and anyone who deals directly or indirectly with children. We have used a number of persuasive techniques. The main visual technique is before and after photos of victims of child abuse. As the “before” picture shows a healthy and happy child, while the “after” pictures show the result of child abuse and/or neglect. We used these before and after to draw attention to Child Abuse Victims, who cant speak for them selves, and for us to be their voice. There are some pictures of the abuser. We ended the video with a picture of H.H Sheikh Mohammed Bin Rashid Al Maktoum, visiting a child abuse victim, and Emirati girl Meera, who is one of the most famous abused girl in UAE after the death of her sister Wadeema, who has been beaten to death then thrown in the desert by her father. Then H.H Sheikh Mohammed launched a law that punishes child abusers and he called this law “Wadeema’s Law” (http://www.thenational.ae/news/uae-news/wadeemas-law-to-protect-uae-children-in-memory-of-tortured-girl) The question at the beginning of the video “Can You Hear My Pain?” is aimed to let people stop and think, “Can a Pain Talk? Therefore, any person will know that it is not normal for a child to have bruises all over his body, and Bruises is the first sign of
Open Document