C&C Grocery

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C&C Grocery Case C&C Grocery is a grocery store with over 100 locations struggling to improve business within its current stores. The company suffered losses in 1991 and did not see improvement after the overall economy improved in 1993 and 1994. To address this C&C Grocery has reached out to Thunderbunnies Consulting Group, a student consulting group at Western Washington University, to help pin-point problem areas to be addressed by store executives. The Thunderbunnies group identified four areas that require attention. The first area concerns the chains inability to adapt to change. The layout of the stores has remained unchanged for the past 15 years, despite the change that competing stores have made to their layouts. A grocery management system that is implemented, used, and adhered to is recommended. The second area concerns the roles of the district store supervisors and their store managers. Store managers have been deprived of the opportunity to advance due to the lack of training and the general development of managerial skills by their supervisors. The third area concerns cooperation and morale within stores, which is low. The friendly atmosphere originally created by Doug Campbell has disappeared and is a valuable asset to the company. The fourth area concerns the long-term growth and development of the store chain – a re-evaluation of long-term strategy is recommended to compete with the changing trends towards department stores in the industry. ISSUE 1: The Thunderbunnies Consulting Group recognizes the need to adapt to change in both their layout and structure. Because C&C Grocery was founded in 1967, we recognize the need to maintain some of the long-standing consistency that has been present with the company for 45 years. However, it is also important to adjust to the times and, consequentially, new business trends and

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