Business Research Task 1 Rwt1

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Business Research Report Elements of a Successful Online Marketing Campaign Presented to: Jones Warehouse Assessment Code: RWT1 Student Name: Jimmy Black Student ID: 21 Date: January 6, 2014 Mentor Name: Dean Smith Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Attributes of an Effective Online Presence 5 Proper Monitoring of an Online Strategy 6 The Importance of Online Communication 6 Recommendations 8 Perform a Competitive Analysis 8 Hire a SEO Consultant 8 Use Google Analytics 8 Actively Engage in Social Networking 8 Conclusion 9 References 10 Executive Summary The purpose of this business report is to help…show more content…
In the digital world, it doesn’t matter how attractive a company’s web presence is or how many visitors come to their website; if a consumer’s needs are not met within minutes from a website, they will find another alternative. Because “the Web has made consumers more impatient”, firms must make sure that their websites are “easy to navigate and ALL the links must work; also, “it is critical to make sure that calls and emails are responded to quickly” (Bernstein,…show more content…
Perform a Competitive Analysis The purpose of a competitive analysis is to help Jones Warehouse to determine the strengths and weaknesses of other retailers who have already established an online presence. This can be done either internally, or it may beneficial to hire a consultant that can deliver the competitive analysis objectively. This will give Jones Warehouse a clearer picture of how other online retailers’ websites accomplish being responsive, reliable, ease of use, credible, and competent. It will also help them to brainstorm ideas on how to differentiate themselves from the rest of their competition. Hire a SEO Consultant Though search engine optimization is a simple concept, implementing and maintaining it is very complex – which makes it easy for any company to head in the wrong direction and end up with very little visits to their website. Since Jones Warehouse is new to the digital world, an SEO expert can greatly assist them with finding the right keywords to use, which search engines and directories to get listed on, and which pay-per-click services to invest in to jump start their campaign. They also have access to services only available to SEO consultants to get a website indexed quickly and keep web pages listed at the top of search engine results. This investment will pay great dividends
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