Business Policy & Strategy Chapter 6

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BUS 451 6 June 2011 Chapter 6 1. What is corporate – level strategy and why is it important? Specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different business competing in different product market. It helps companies select new strategy positions that are expected to increase the firm’s value. 2. What are the different levels of diversification firms can pursue by using different corporate-level strategy? Diversified firms vary according to their level of diversification and the connections between and among their business. * Low levels of diversification: uses either a single or a dominant business, corporate level diversification strategy. Single business: 95% or more of the revenue comes from a single business. Dominant business: Between 70% and 95% of revenue comes from a single business. * Moderate and high levels of diversification: A firm generating more than 30% of its revenues outside a dominant business and whose business are related to each other in some manner uses a related diversification corporate level strategy. When the links between the diversified firms’ business are rather direct, a related constrained diversification strategy is being used. A highly diversified firm that has no relationship between its businesses follows an unrelated diversification strategy. * Moderate to high levels of diversification: related constrained: less than 70% of revenue comes from the domain business, and all business share product, technological, and distribution linkages. Related linked (mixed related and unrelated): less than70% of revenue comes from the dominant business and there are only limited links between business. Very high levels of diversification: Unrelated: Less than 70% of revenue comes from the dominant business, and there are no common links between businesses.
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