Business Environment Coca Cola

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The Coca Cola Company | Contents 1. Coca Cola Company; Background 2 1.1 Introduction 2 1.2 Coca-Cola mission and vision statements, goals and objectives. 2 1.3 How Goals support vision at Coca-Cola Company. 3 1.3 How Coca-Cola Company was affected by the changes in its industry? 4 2. Coca-Cola Purpose 4 2.1 The Coca-Cola Company and its stakeholders. 5 2.2 Stakeholders interest on The Coca-Cola Company 5 3. Coca-Cola Responsibilities to its stakeholders 6 3.1 Actions taken by The Coca-Cola Company to satisfy its stakeholders 6 1. Coca Cola Company; Background 1.1 Introduction Coca Cola Company is the most recognized global brand in the world. The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic drinks. Its products are served more than 705 million times every day. Coca-Cola makes four of the top five soft drinks in the world: Coca-Cola, Diet Coke, Fanta and Sprite. The company operates the most persuasive distribution system, offering its nearly 400 beverage products, in more than 200 countries, worldwide. Coca-Cola brand is recognized by 94% of the world population. (http://www.referenceforbusiness.com/history2/32/The-Coca-Cola-Company.html) 1.2 Coca-Cola mission and vision statements, goals and objectives. To continue to thrive as a business over the next years and beyond, Coca-Cola Company has to look ahead and understands the trends and forces that will shape their business in the future, and has to be prepared for what’s to come. Coca-Cola mission statement is “To refresh the world; to inspire moments of happiness; to create value and make a difference”. Their Vision statement guides every aspect of the business by describing what they need to accomplish in order to continue to achieve sustainable, quality growth. “To achieve sustainable growth, we have established a vision with

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