The actual website contributes to fulfilling my business’ purpose by achieving what the target audience are expecting of the website. My customers would most likely expect to be able to pay online for their products and see its full description – my website offers the customers an option of paying for their product online via paypal or a credit/debit card transaction. This is a benefit, as the customers can get a taste of a proper online shopping experience and this builds up the reputation of my business, as the customers can see that I am using the latest software to provide them with the best service possible. The website design has contributed to the attraction of the right target market. The website is aimed at customers between the ages 16-21 who are into urban fashion, hence the colour choices which are very common for urban fashion clothing – i.e.
Terry’s key performance areas are focused on the location of her store and the brand of upscale products to provide consumers in that location. So I believe her goal is realistic because she has researched on her products quality, the customer demand for the product in the area and considered the income range that would afford the products. Not only is Terry’s goal realistic but it will help her be successful in her business. Terry’s idea for her eyewear business will be successful because of her effective planning and well thought forecast on her financial objectives. Terry estimated her investment on the product should be 75,000 to 95,000 in inventory to begin with considering off peak times when customers are likely to buy.
10/16/2014 BUS 302 Individual Assignment 3: Sephora Assuming Bornstein gets the additional funding, Bornstein should be excited about all the opportunities these new technology platforms offer, but also keep in mind about the importance of balancing brand building and sales increase. Consumers have the freedom to shop anywhere they want to making brand loyalty a personal choice. With such a variety of brands and competition it is important as a brand to stick out and appeal to their customers. Being able to connect and satisfy the wants and needs of your target consumer is a skill that leads to great success within any company. During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing.
Within House of Fraser, they also post web-based information on their website, so that their customers can be quickly navigated to find information such as ‘how to contact us’,’ FAQ’s’, and ‘delivery options’. House of Fraser also use multimedia based information such as TV adverts and Magazine adverts in order to inform their customers of new products, sales and special event days, but also to promote their brand as a whole. The purpose of verbally communicating in a meeting between an employee and the employer is essential, as the employee can receive information such as sickness, wages or productivity, in a quick, direct manor. It is also the most professional and polite way to pass on information that is both personal and informative to the employee. The purpose of writing information in a letter in the situation of notifying their customers of new products that are available in-store enables each customer to feel special as well as providing the information in a format that can be referred to, in a professional manor.
| A. | Strategies adopted by competitors to increase market share | | | | | B. | Advances in Internet technology with online purchasing facilities | | | | | C. | Difficulty in recruiting suitable staff with relevant product knowledge | | | | | D. | The recent employment of a marketing manager with new ideas | | | | Q2. Abdulla has a staff that has experience in dealing with all types of customers. Her strategy is that staff must provide a positive experience for customers.
What role does technology play in executing this strategy? Technology is vitally important to support the quick response and enhanced design needed to succeed in the fashion industry. The ability to gather information about the customers and what they want and what they are buying is often determined at the point of sale. Customer feedback is also determined by interviewing the customer and gathering information. The information gathered at the point of sale, or when interviewing customers, is immediately shared through an electronic data interchange.
In addition, the company has been able to sustain good relationship with its target market and all other stakeholders and the company focus itself on satisfying the costumers by providing them quality products and services in the online. The ability of the management to manage their financial resources and limit their expenses to sustain their needs for expansion has also been considered as one of the capabilities that sustain their competitive advantage. The strategies used by the Amazon include Intensive strategy, which aims to competently position and promote their products and services in the online market. The industry has also utilized the Integration strategy and forward integration in order to promote and closely manipulate where all the Amazon products and services are being sold. To improve financial performance, the company sees to it that they utilise all their resources in a manner that will be beneficial to enhance the performance of the company.
Running Head: E-BUSINESS E-Business Task 1 WGU Abstract The purpose of this abstract is to evaluate the business model of a personal trainer employed by Bally’s in order to best determine an overall strategy to expand the business online. As a business manager, I will evaluate the businesses, current market demand, functionality, competition, strengths, weaknesses, and potential business opportunities. This analysis will allow me to establish an expansion plan via multiple digital marketing strategies as well as what social media tools to leverage to successfully expand online with a sustainable marketing presence. In today’s day and age, there has been a significant effort to promote fitness and nutrition and educate society on the dangers of obesity, an unhealthy diet and lifestyle. According to the IHRSA (International Health, Racquet and Sportsclub Association) the number of health club members has increased by 17.2 million in an 8 year period from 2005 to 2013.
|Learning objective |Place in Assessment | |1.1 Identify different types of information technology that may be used for work tasks |Question 1 Page 1 | |1.2 Outline the benefits of using information technology for work tasks |Question 2 Page 1 | 1. In relation to your current business environment (or one that you are familiar with), identify at least two different types of information technology that may be used when completing work tasks. [1.1] To find information people may use the Internet to search from the biggest world engines - Google, Yahoo, and Bing browsers. The recommended tips for information finding, when networking, are requirement of specific questions or words entry for available sources. If you are not specific – you may get it incorrect.
For the Broadway Café I would employ a business to consumer based E business model. That way I could constantly send out information to customers about special events, new store items, products and services. E business could help attract business by developing a website that promotes the business and give valuable information about the business. The key is to first develop a website that is attractive, user friendly and provide a phone number for those customers who would like to call for additional information. The website could be advertised at the store and on all products that are sold such as coffee mugs, pens and on the packaging that is used on all of the products sold.