Supply Chain - Fashion

583 Words3 Pages
Supply Chains Management 1. What are the key characteristics associated with fashion markets that support this model? There are key characteristics associated with the supply chain in the fashion industry. The main characteristics include short product life-cycles, inconsistent demand due to ever-changing fashion influences, the inability to accurately determine demand and the inability to predict what the shopper will want to purchase until they are at the point of sale. 2. What are the 3 lead times to be concerned with an agile supply chain? There are three lead times associated with the agile supply chain. They are time-to-market, timeto-serve, and time-to-react. Time-to-market is associated with how long it takes to conceptualize an idea and bring it to the customer. Time-to-serve is how long it takes from the time of order, to get the customer the desired product. Time-to-react is the time is takes to adjust to the everchanging demand and how long it takes to stop one thing and move to the next. 3. What role does technology play in executing this strategy? Technology is vitally important to support the quick response and enhanced design needed to succeed in the fashion industry. The ability to gather information about the customers and what they want and what they are buying is often determined at the point of sale. Customer feedback is also determined by interviewing the customer and gathering information. The information gathered at the point of sale, or when interviewing customers, is immediately shared through an electronic data interchange. The data is immediately available to the retailer as well as the supplier (co-managed inventory). The shared data can be used to forecast demand more accurately, make changes/modifications as needed based on customer feedback, and quickly supply the retailer with inventory based on the data received. Computer aided

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