Brazil a Cultural Analysis

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Globalization, according to the New World Encyclopedia, describes the changes throughout our world that result in an increase of business done across borders that ultimately brings about cultural exchange as well as investment. In order to be successful in overseas business, each company, entity, or investor needs to know several aspects of the country they desire to business with. This paper takes a look at the country of Brazil and the possibility to conduct international business while expanding globally. The areas researched are the major elements and dimensions of culture in the region, how these elements and dimensions are integrated by locals conducting business in the nation, how these afore mentioned topics compare with US culture and business as well as the implications for US business that wish to conduct business in this region. The major elements and dimensions of culture in this region are many but there are a few that can be discussed that will lend to a global business analysis. The demographics, communication, and religion play an integral part in making up those dimensions. Demographics are defined as the statistical data of a population. (retrieved When most think of demographic information as it pertains to this definition one thinks of age, race, income and education. In addition to this definition, research shows that in studying globalization in Brazil, one has to look at demographics as it pertains to the diversity of ethnicity, question of race, ethnicity, class and cultural influences such as a huge Japanese cultural influence. Vincent reveals the complex nature of Brazilian culture. In order to discuss Brazilian culture is to first research the diversity of ethnicity. Vincent states “THE CONVENTIONAL WAY of viewing the question of race and ethnicity in Brazil is to see the country as some sort of fusion of three

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