Best Buy Case Study

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SELECTION OF ALTERNATIVES Although Best Buy has its strategy of price matching a various number of products, its controversial policy could mean desperate measures that the retail stores company is taking, this effort is by trying to retake their customers by offering them the same loyalty and service. The company might want to consider additional strategies to raise the company brand and still see a fair increase in their consumer electronic sales. Best Buy could follow its path on regaining its customers by offering more than just sales. The company is widely known by the gaming community, it has a gamer loyalty program in which customers subscribe and get fair discounts on videogames and consoles. By increasing this field, Best Buy could…show more content…
By offering lower prices than on retail stores, this would be to increase customer loyalty and still try to compete with its bigger online competitors. An online subscription based program in which customers could get additional discount coupons and better online-only deals. This would increase profits in sale by sacrificing physical retail stores with virtual stores, while still maintaining the same customer service and top brand products. Best Buy Famous Geek Squad could also benefit by expanding its customer services within an app to make the consumer get more in touch with technology by reporting damages or troubleshooting issues via the app. The subsidiary would benefit by staying closer to its customer and gain their loyalty. Improving its customer service and area of expertise for all consumer electronics should help the company keep their loyal customers in good hands for them to keep using its tech support staff to solve technical…show more content…
The main downside of this is for the usage of the car, customer can only use their car for certain annual mileage, any more than that would generate excess at the end of they year resulting in increased price for extra mileage. Cellphone companies also use this programs to try to keep customer innovating for each yearly model for specific brands. Sprint offers the unlimited iPhone Plan, in which customer get the newest iPhone model with unlimited calls, text, and web for a monthly price. This way customer do not have to worry about researching the new model because the company will upgrade them automatically every year. Best Buy can apply a similar program strategy for its retail stores Introducing a lease program strategy could potentially raise the company profits and sales for over 5% in the following year, just like cellphone and car companies, the consumer would not have to worry about owning an electronic good, just lease it away for certain

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