Balance Scorecard Essay

1726 Words7 Pages
Analysis Assignment #1 The Balanced Scorecard at Futura Industries 1- By the end of the 20th century, firms could no longer create value only through their physical and financial assets. A new set of standards were created. Companies needed to create value through their intangible assets- customer loyalty and relationships, efficient and high-quality operating processes, new products and services, employee skills and motivation, databases and information systems, and most intangible of all, organizational culture (Textbook, p. 18). In an already saturated marketplace, Futura Industries needed to obtain and maintain a sustainable competitive advantage. To differentiate themselves from competitors, Futura Industries decided to place more emphasis on the employees and customers perspectives than on the internal process and financial perspectives of their balanced scorecard. The decision was supported by the firm’s culture of “putting people first -hiring and retaining the best people- and devotion to the customer.” Moreover, the company had set goals to “continually improve employee competencies, provide a safe, challenging, and enjoyable workplace; and to hire people aligned with company values.” The value of Futura Industries is embedded in its employees and that is the reason why they were ranked in the top “10 Family Friendly Employers in Utah for the third year in a row and was named the state’s top private employer for 2001 by Utah Business Magazine.” In addition, considered a high-end firm in its industry, Futura Industries emphasizes it needs of “great people, not just great machines” and on “people who are respected, trusted, and challenged to grow.” Employees are key elements in the success of an organization, this is why Futura seems to place more emphasis on their employees. Another competitive weapon detained by Futura is their customers. Futura

More about Balance Scorecard Essay

Open Document