Avon Case Analysis

3792 Words16 Pages
Avon Products Inc., the 125-year-old New York-based company that I am now part of, has a lot to offer and my overall point of view is that Avon Products Inc. is great company to work for. For formulating strategy for Avon Products Inc. in this paper I am mainly writing about the situation or SWOT analysis and also including the history at the beginning which is rich and it shows how much has been changed not just for the company but for the women throughout the years. Avon, the company for women, as it has been named today, is a leading global beauty company, with over $11 billion in annual revenue. As the world's largest direct seller, Avon sells to women in more than 100 countries through 6.5 million active Avon Independent Sales Representatives. Avon's product line includes cosmetic products, as well as fashion and home products, and holds such well-recognized brand names as ANEW, Advance Techniques, Avon Color, Avon Naturals, Skin-So-Soft, and “mark.” Avon is founded by David H. McConnell in 1886 but he didn’t originally mean to create a beauty company. As a 16-years-old traveling book salesman, he established Avon after realizing his female customers were more interested in the free perfume samples he offered than in his books. During his bookselling days, McConnell had also noticed that many of his female customers were home alone while their husbands were working. He recruited female sales Representatives on purpose because McConnell believed they had a natural ability to network with and market to other women, and great passion for his products. The Avon earnings opportunity was a revolutionary concept at a time of limited employment options for women. It marked the start of the company's long and rich history of empowering women around the globe. McConnell’s first recruit for his new company, then known as the California Perfume Company, was Mrs. P.F.E.
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