Australian Rugby Competitive Advantages

3196 Words13 Pages
Introduction With the continued growth of the National Rugby League competition in Australia it is important to recognise where the sport is able to gain competitive advantage from both a business perspective and a more community enrichment based perspective. The aim of this project is to identify the areas in which Australian rugby league can better function to serve the purpose of creating a competitive advantage. This report draws on a number of texts to convey the current position of rugby league in Australia across a range of positional indicators. It offers an in depth explanation of the current development initiatives and issues relevant to the sport and outlines an alternative focus that if adopted, would promote greater grassroots participation particularly in females. The report also offers insight into how these alternative policies will assist the Australian Rugby League in gaining a competitive advantage in the specific region of junior and grassroots development through critical analysis of the internal and external environment relevant to the organisation. Problem Rugby league currently has three governing bodies in Australia, the National Rugby League Partnership, Australian Rugby League Board and the National Rugby League…show more content…
Data made available by the ERASS report also shows a sharp decline in participation with regards to increasing age, while this is to be expected and is mirrored by most other sports, the decline is 69% over the 15-24 to 25-34 age groups which is far steeper than the majority of other sports (ERASS, 2010, p64). Currently there is very little literature available regarding this problem which suggests it is yet to be recognised by the

More about Australian Rugby Competitive Advantages

Open Document