Analysis and Comparison of the Websites of Hay Group and Arthur D. Little

1495 Words6 Pages
Analysis and Comparison of the websites of Hay Group and Arthur D. Little Problem Statement To assess the effectiveness of the websites of two consulting companies as an interactive and efficient business communications tool based on various parameters. Summary This report is a comparative study on the effectiveness of the websites of Hay Group and Arthur D.Little as a medium of communication to its customers and peers. In today’s world reaching out to a global audience has become an imperative need for all the companies and often their websites are the single most powerful tool in reaching out. The parameters of judgment in this report can be broadly classified into Effectiveness, Target audience, good design practice, efficiency of back office systems, Content provision and Virtual re- embedding. Based on the detailed study, inference of the overall effectiveness of the websites is drawn. Explanation * Background – Hay Group The Hay Group is an American based Global Management Consulting firm. It was founded in the year 1943 and is headquartered at Philadelphia. They help a diverse range of companies including nonprofit organizations to transform strategies to reality. They do not stop with ground breaking research but help companies to achieve the desired results in the most effective manner. It is much acclaimed for its world renowned database and provides clients with comprehensive services and support critical to them for maximizing the performance of their people. The Hay Group has grown leaps and bounds from its humble origins and now has offices in 48 countries. The official website of the company is http://www.haygroup.com/ww/. * Background – Arthur D. Little Arthur D Little is one of the world’s oldest and most famous international management consulting firm. It was headquartered in Boston, Massachusetts, United
Open Document