Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Airbus vs. Boeing: Why Boeing Failed to Preempt Airbus in Introducing Its A380 Essay

Open Document

Below is an essay on "Airbus vs. Boeing: Why Boeing Failed to Preempt Airbus in Introducing Its A380" from Anti Essays, your source for research papers, essays, and term paper examples.

Airbus vs. Boeing:
Why Boeing Failed to Preempt Airbus in Introducing its A380

Maastricht University
School of Business and Economics
Maastricht, 12 December 2011
Victor Pasquier, VP
ID number: i6037138
Study: International Business
Course code: EBC1009
Economics & Business Group number: 34
Tutor’s name: V. Valle Lara
Writing tutor’s name: C. Lawrence
Writing Assignment: Main Paper

Maastricht University
School of Business and Economics
Maastricht, 12 December 2011
Victor Pasquier, VP
ID number: i6037138
Study: International Business
Course code: EBC1009
Economics & Business Group number: 34
Tutor’s name: V. Valle Lara
Writing tutor’s name: C. Lawrence
Writing Assignment: Main Paper

Table of Content

Introduction - 2 -
1.   Airbus’ situation - 2 -
2.   Boeing’s situation - 4 -
3. Opportunities and threats for Airbus and Boeing - 5 -
4.   Boeing’s threat - 7 -
Conclusion - 8 -
Reference list - 9 -

Introduction

In 1993 Airbus came up with the project of creating a super jumbo-jet designed to travel with a range of over 14,000 km and carry 555 passengers (Irwin & Pavcnik, 2001). Airbus’ competitor, the American firm ‘Boeing’, market leader since 1960, in order to counter the introduction of a super jumbo jet like the A380, started a project that would ‘stretch’ it’s initial ‘747’ in order to compete with Airbus’ A380 (Esty & Ghemawat, 2002). The 747, first wide-body aircraft (also called a jumbo jet), holds the capacity record of passengers for 37 years. It is the fastest airplane on the market and can attain a range of more than 13,000 km. After two efforts of creating the stretched version of the ‘747’ Boeing cancelled the project leaving Airbus take the lead thanks to its new super jumbo. The truth is Boeing never intended to create a superjumbo but only wanted Airbus to abandon the project of an A380 by making Airbus think that the ‘747’ will outrun the A380 and make Airbus lose money. This paper...

Show More


Citations

MLA Citation

"Airbus vs. Boeing: Why Boeing Failed to Preempt Airbus in Introducing Its A380". Anti Essays. 19 Apr. 2019

<https://www.antiessays.com/free-essays/Airbus-Vs-Boeing-Why-Boeing-Failed-225200.html>

APA Citation

Airbus vs. Boeing: Why Boeing Failed to Preempt Airbus in Introducing Its A380. Anti Essays. Retrieved April 19, 2019, from the World Wide Web: https://www.antiessays.com/free-essays/Airbus-Vs-Boeing-Why-Boeing-Failed-225200.html