Advocacy vs. Accommodation, Contending vs. Collaboration

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Advocacy vs. Accommodation, Contending vs. Collaboration Introduction Advocacy can be defined as the act of publicly representing an individual, organization, or idea with the object of persuading targeted audiences to be in favor on a point of view of, individual, organization, or the idea. In today’s society many professions are based “core values” and knowledge on how to advocate these values. In today’s society many professions are based “core values” and knowledge on how to advocate these values. Advocacy can only fulfill its main goals if there’s collaboration between the parties. The core values of public relations are collaboration. Advocacy There are affective ten criteria for ethically desirable public relations advocacy are evaluation, priority, sensitivity, confidentiality, veracity, reversibility, validity, visibility, respect, and consent. These ten criterions support the ethically desirable advocacy and provide at least a starting point for the development public relations advocacy and allow for public relations to be effective in highly controversial environments. Dialogue is an essential part of advocacy because it “can advance ideas and organizations even to change the course of fashion and personal hygiene”. It is most affective when dialogue practices two-way symmetrical communication, which is the communicator of the message, may be just as likely as the intended audiences to change perceptions or behaviors. This type of communication the communicator orients the message to the intended audience, gets their feedback, and decides whether to change plans or stay with the original format. Two-way symmetrical communication values the message receivers equally with the message originators unlike two-way asymmetrical communication, which uses the “intelligence about audiences to more effectively target persuasion techniques”. Conclusion

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