Advertising & Promotion Essay

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Investigating the Role and Importance of Advertising Outcome 2, Unit 18, Advertising and Promotion, BTEC Higher National Diploma The document covers the different types of advertising and its use and purpose for the marketers. Thus, it clarifies the role and importance of advertising 2011 Asus DISTINCT Report Seller (DRS) 1/1/2011 BTEC Higher National Diploma in Business NQF Level 5 Unit Name: Advertising and Promotion Unit No. : 18 Unit Type: H2 Prepared By: Author Name | About the Document | Contact Information | Tawfiq Fayed | The Author prepared this document to fulfill the above unit of the HND course requirement. | Cell No# +88 01717 16 88 86E-mail: Tawfiq.bt@gmail.com | Note: This Document Covers the Outcome 2.0 of Unit 18: Advertising & Promotions * Outcome 2: Investigate the role and importance of advertising * explain and demonstrate how advertising can be designed to differentiate, remind, inform and persuade * evaluate appropriate uses and applications for advertising in two given situations * evaluate the role, organisation and functions of agencies in the advertising process Assignment brief Scenario This is a two-member group assignment where every group has to complete three tasks as outlined below: * Task 1: Explain and demonstrate how advertising can be designed to differentiate, remind, inform and persuade. * First you have to define and explain the purpose of differentiation, reminder, informative and persuasive advertising with example. * Second, you have to come up with four different business/product scenario and design four advertising message to fulfill the required four objectives (e.g., to differentiate, to remind, to inform, add to persuade) * Task 2: Evaluate appropriate uses and applications for advertising in two given situations. * Consider a business

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