Communication Process applicable to Advertising and Promotion 2 Implications of AIDA model 4 Task 2 5 Working Procedures with Advertising Agency 5 Task 3 6 Functions of Advertising Agencies 6 i. Talent Management: 6 ii. Customer based and Customised Production: 6 iii. Research: 6 iv. Delivery Planning: 6 v. Feedback Analysis: 6 Task 4 7 Assessment of Advertising Standards Authority Roles and Promotion Regulation 7 Task 5 9 Current trends in advertisements and promotion 9 Mobile Marketing 9 Interactive
Introduction Advertising is a paid form of communication with an aim of influencing people to act or think in a particular way. Most of the ads are aimed at persuading the viewers to buys the goods and services that are offered by them (Green, 2012). Advertising is both an instrument as well as a socio cultural institution and the perception is highly dependent on how others view this. But advertising and marketing plays a pivotal role in the better performance of any industry or organisation.
Contents Topic Page 1.0 Introduction 3 2.0 Above the line or below the line 3.0 Communications Plan 7 3.1 Target Market 7 3.2 Mission 7 3.3 Money 8 3.4 Message 8 3.5 Media 8 3.5a Place advertising – direct service literature 9 3.5b Public Relations – Press Releases 9 3.6 Measurement and evaluation of campaign management 10 4.0 Competitor Analysis 11 5.0 Recommendations / Conclusion 12 6.0 Bibliography 13 7.0 Acknowledgements 14
ADVERTISING AND PROMOTION INTRODUCTION Data. It’s everywhere. It bombards our senses continuously—cleverly disguised as advertising. As consumers we recognize the tip of the iceberg ad but hardly give a second thought to the massive bulk below the ad’s surface—data. As entrepreneurs, avoiding shipwrecks or causing them depends on our interaction with what’s below the surface—data again. Understanding the essence of that data and being able to interpret it is akin to converting raw material
MM 589 – Advertising & Promotion Course Outline (January 2012) Lecturer: Dr. Susan Tai Department of Management & Marketing Staff Office: M841, Li Ka Shing Tower Office Tel: 2766-7127 E-Mail: firstname.lastname@example.org Electronic Database Access of local ads: AdmanGo.com (Media monitoring service) Web site: http://www.admango.com/monitoring2/login.asp (within Polyu campus) Username: polyu Password: 07polyu08 Lecture time: Fridays, 6:45 pm to 9:45 pm Room:
Bashal Khalil 18: Advertising and Promotion in Business Learning Outcome : 1-4 Assessor: Usman Zahid Submission Date: 1th Jan 2014 Executive Summary & Brand Introduction Mobilink is Pakistan’s leading provider of voice and data services, bringing more people together through service excellence and product innovation. With more than 36 million subscribers, Mobilink maintains market leadership through cutting-edge, integrated technology, the strongest brands and the
appropriate advertising and promotion strategy Advertising In order for us to successfully get consumers aware of our product we need the help of advertising. Our advertising strategy includes using the internet mainly social media. By using websites such as Face book, and Twitter, it will bring awareness to the public. We plan to use Cable TV, Radio, Direct Mail, Newspapers, Billboards and Magazines as forums of advertising for our product. Using these types of advertising will create
Organizing for Advertising and Promotion Developing and implementing an integrated marketing communications program is usually a complex and detailed process involving the efforts of many persons. It is important for people involved int the marketing process to understand the nature of the industry and the structure and function of the organizations involved. This chapter focused on the various organizations that participate in the IMC process, their roles and responsibilities.
print advertisements a chance to capture my attention. 2. Companies are willing to pay more for outdoor advertising for many reasons. Outdoor advertising is a low-cost media outlet in terms of cost per impression. There is a high frequency on major commuter routes, allowing companies to extend their reach and impression. Companies are able to get very creative with their outdoor advertising. Many use the environment to their advantage and are able to create something spectacular that catches the
International Advertising and Self-promotion International advertising entails dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies. In some cases, multinational firms centralize advertising decisions