Describe And Evaluate Psychological Research Relat

1888 Words8 Pages
Describe and evaluate psychological research relating to conformity In this assignment we will be looking at the social approach to psychology relating to conformity. We will be evaluating and researching into several different studies, Sherif (1935), Solomon Asch 1907) and Moscovici (1960) and how and why all individuals conform. Looking at the different experiments and how the ethical standards of psychology would not permit the following studies to be conducted today. The Dictionary of Psychology defines conformity as generally allowing one persons opinions or views to be affected by prevailing opinions, actions, attitudes and perception of others. Also conformity is defined as the need and desire to go along with others either alone or in a group. This is so you are accepted in a group and are not left out. As stated in (psychology today) it is a tendency to align your attitudes and behaviors with those who are around you. It can also cause social pressure. Figure 1 I feel in relation to the above references, in my opinion conformity is going along with group norms, being persuaded to follow others and to fit in with group normality and socially being influenced by others. This relates closely to a famous psychologist Crutchfield (1954) who defined conformity as "yielding to group pressure". The first study was performed by psychologist Sherif (1935). His aim of the social approach was to show how conformity reflects on the majority of social influence. Sherif used a laboratory experiment to study conformity. He used the term “auto kenetic effect” which appears in the eye, if you look at something long enough it will appear to move, also known as an optical illusion. He did this experiment by shining a spot of light on a wall, in a pitch dark room (as shown in figure 1). Firstly the participants were asked individually how far the dot had moved, then
Open Document