Ipremier Case Study

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A Case Study of iPremier Company Denial-of-Service Attack Carina Reyes Advanced Information Systems May 7, 2014 Introduction Based in Seattle, Washington, the iPremier Company is a Web-based commerce company who became one of the top two retail business selling luxury, rare, and vintage goods on the Web in 2006. Topping as much as $32 million in sales and profiting $2.1 million, it grew 20% annually fro 2003-2006. The success of e-commerce has direct impact to their revenue. On January 12, 2007, iPremier website came to a crawling halt for one hour when they were spammed with anonymous emails, and no one was able to access their website and hence were unable to make purchases. The credit card profile of customers was placed at risk along with the customer data. iPremier was founded by two students in Swarthmore College with a management culture of talented young people who had been with the company for a long time. The experienced managers underwent an extensive interview process including a personal interview with the CEO, and the reward for being hired is often above the average of managers of similar firms, with additional compensation tied to performance. The company focuses a great deal on growth with an orientation towards doing “whatever it takes to get the projects done on schedule, especially on features that would benefit customers.” Results were measured on execution to a plan, and the culture across the management team is to execute with “zeal”. The company outsourced their infrastructure management to Qdata, an early entrant into the colocation business. It was selected primarily due to its proximity to the iPremier corporate office, and hence no other evaluations of other colocations were performed nor a deep evaluation of Qdata’s capabilities. Qdata provided basic data center services: floors space, connectivity,

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