10/16/2014 BUS 302 Individual Assignment 3: Sephora Assuming Bornstein gets the additional funding, Bornstein should be excited about all the opportunities these new technology platforms offer, but also keep in mind about the importance of balancing brand building and sales increase. Consumers have the freedom to shop anywhere they want to making brand loyalty a personal choice. With such a variety of brands and competition it is important as a brand to stick out and appeal to their customers. Being able to connect and satisfy the wants and needs of your target consumer is a skill that leads to great success within any company. During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing.
Its approach incorporates consumer convenience and a wide collection of retail selections. Amazon provides wide-ranging information to its patrons to help them make good choices and identify products that they may like to buy in the corporation’s vast selections. Amazon’s approach was to create a blue ocean of unchallenged market space within the retail business. Amazon continued to chase its reputation for innovation and to uphold the high quality level of service that its patrons anticipated. They planned to use its distinguished position in the business to lead the
Amazon and eBay are 2 major players in this market. They were born around the same time, but had different visions. While Amazon had a vision to create an online replication of brick and mortar model, eBay envisioned creating an online ‘bazaar’, thus forming an online community. Despite their different visions, they have been competing with each other. Amazon competes on the dimension of better customer service via faster and high quality delivery while eBay focuses on providing the right match for each seller and buyer, and providing unique product assortment.
Serving thousands of coffee shops and home consumers across the U.S., Coffee Bean Direct is among the fastest growing coffee companies on the web. Approach When Marketing Associate Floyd Wallace heard the buzz about Google Checkout, he was intrigued for several reasons. Checkout promised reduced credit card transaction fees, Google promotions, the Checkout icon on every Google AdWords™ ad, and easier transactions for customers. Since the beginning, AdWords has been a big component of Coffee Bean Direct’s advertising and marketing strategy; Checkout seemed like a natural complement. “We are always excited to offer convenient choices for our customers,” explains Wallace.
One of the most important reason why this acquisition was successful was that both companies provides complementing services. EBay needed an online payment system that has good popularity that PayPal already possess. By offering such complementary services, both companies were able to successfully integrate and make doing business more convenient. The Synergy between the two companies rapidly boosted more business for each operation, and this led to PayPal becoming the default select of online transfer payments. In the early 2000’s, many smaller competitors
CANGO BUSINESS ANALYSIS PRESENTED BY PROGRESSIVE MANAGEMENT CONSULTANTS JULIAN CAICEDO TAMINICKA BURNEY FRANCISCO CALDERON Executive Summary CanGo is in a very competitive industry, an industry that involves books, videos, music and online gaming. Even though CanGo has had small issues, they are still very successful. The founder, Liz, has been able to expand the company to other online avenues. Our company, Progressive Management Consoultants, is writing a business plan that will improve CanGo’s planning process. We will also assist them on how to implement new systems that will enable them to keep up with the competition.
It is the world largest online retailer. Today it is known as a hub for online shopping. It is also considered as the important software developer or “information systems” company with a little pick, pack and ship services. Bezos understood that only Internet could give consumers the handiness of browsing and surfing a collection of millions of books in distinct single session. (Amazon, 2012) 1.0.1 Mission Statement The mission statement of Amazon is, “to become the world's greatest consumer oriented corporation; to form a place where individuals can visit to get and discover whatever they want to purchase online”.
Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu Zappos: Delivering Happiness to Stakeholders INTRODUCTION Can a company focused on happiness be successful? Zappos, an online retailer, is proving that it can. The company’s revenue grew from $1.6 million in 2000 to $1.64 billion in 2010. Tony Hsieh, Zappos’ CEO says, “It’s a brand about happiness, whether to customers or employees or even vendors.” Zappos’ zany corporate culture and focus on customer satisfaction has made it both successful and a model for other companies. This case examines how Zappos’ focus on stakeholder happiness has contributed to its success.
A Question of Motivation: Needs-Goal Theory Needs goal theory by definition is a motivation model that hypothesizes that felt needs cause human behavior. Two great examples given in a question of motivation are Stephanie an Alex. They are very similar in the sense they are both working at this store to obtain their ultimate goal by graduating from college. However, they have very different positions within the store and very different feelings about their bosses. Stephanie works for Jonathan who is described as a person everybody really enjoys having around.
Their clients have been very impressed when they worked with the company to help them through transitions or when they assisted in helping an employer recruit potential employees for various positions. One of the cardinal rules of business is to keep your customers happy; it is far cheaper to keep an existing customer than it is to find new ones. This is why J.L Nick takes the time to ensure their clients are satisfied and will come back in the future. Considering 90% of their