Whole Foods Swot Paper

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Whole Foods SWOT Joyce LaBorde Strategic Management BUS 599 January 21, 2012 Dr. Lila Jordan This paper examines the business strategy of Whole Foods Market. The paper will also examine the competitive environment and significant threats to Whole Foods Market’s competitive advantage. The company’s competitive strategy and the impact of the trends in organic foods will also be discussed. Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Consumers are more knowledgeable and are concerned about the purity and safety of their foods. More consumers are trying organic foods and beverages because they want to avoid pesticides and genetically modified foods. Consumers also view organic foods as fresher than conventional foods. As consumer awareness regarding their health, nutrition, and the environment increases the demand for organic foods continue to increase. Organic foods are seen as better for health, nutrition, and the environment. As the demand for organic foods increase organic products are becoming more affordable and widely available. The availability of organic foods has also increased beyond specialty retailers. Many well known brands are developing organic and natural products to appeal to consumers. Organic foods now occupy prominent shelf space in the produce and dairy aisles of most mainstream U.S. food retailers. The marketing boom has pushed retail sales of organic foods up to $21.1 billion in 2008 from $3.6 billion in 1997. U.S. organic-industry growth is evident in an expanding number of retailers selling a wider variety of foods, the development of private-label product lines by many supermarkets, and the widespread introduction of new products. A broader range of consumers has been buying more varieties of organic food. Organic handlers, who purchase products from farmers and

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