Trends of Whole Foods Market

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Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Trends that impacted Whole Foods Market included the Organic Foods Production Act (OFPA) which mandated nationalized principles and standards for the production and handling of foods labeled as "organic" in 43 agencies. These standards overseen mandatory certification of organic production that were most wanted by manufacturers and consumers in the marketplace to protect against mislabeling or fraud. These new regulations labeled foods under four groupings, products that were 100% organic, food that is at least 95 percent organic, food that is at least 70 percent organic and product less than 70 percent organic. 31% of organic foods were sold by mainstream supermarkets and grocery stores including Tyson Foods , Kraft, General Mills Kellogg's, Heinz, Campbell South, Coca Cola, Groupe Danone, Dean Foods, Starbucks and others in the coffee industry. According to Thompson (2009), in the year of 2000, The U.S. organic food industry cross a threshold with more organic food being purchased in conventional supermarkets organic foods were purchased in conventional supermarkets. In addition , supermarkets expansions were set in motion for a variety of organic products including, pastas, wine, cheese yogurts, potato chips, beef, chicken, fruits, vegetables, and other popular hot selling products such as lettuce, apples, carrots, broccoli and celery. The sales of dairy products, beverages, meats, breads and grains grew the fastest in organic products categories. According to Thompson (2009), Consumer demand were primarily responsible for the dramatic Marketplace, fueling a growth of 20% annually of organic products. Evidence of this growth points to a number of factors surrounded around healthier eating patterns, rising reservations from consumers over food safety,
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