What Does Advertisement Bring to Us

673 Words3 Pages
What does advertisement bring to us? As we all know, Advertising is a way for people to learn about popular culture which contains entertainment, technology, news, fashion and so on. Advertisement ought to be used as a method to spread information to people, however, nowadays advertisement is used like a way to attract people for advertising agency to gain more money. Advertisement brings a lot things to people, not only includes the convenient way to gather information, but also contains a great purchasing desire. People should find a way to prevent the increasing amount of advertisement. As Alan Thein Durning states in his essay, “Advertising has become one of the world’s most premier cultural forces.”(317) Advertisement has a larger influence on children than on adults because children are unable to recognize what really are good and useful for them. And Children have both direct and indirect influence on purchasing. Marketers see children as a future. For example, YTV’s 2002 Tween Report estimated that Canadian children aged 9 to 14 spend $1.9 billion and influence $20 billion in family purchases per year. When children were asked where all this consumer desire comes from, they answered “everybody has one.” Thus, When going to school everybody wants to keep up with the latest fashion due to children want to be considered as “cool”. Durning states in his essay, “Marketers are increasing targeting the young.”(322) Therefore, adults should teach children to distinguish between good and bad advertisement owing to children contribute to countries’ future. Although advertisement was used to provide people information about the goods and services offered in the marketplace(318), nowadays advertisement has more bad impact on people than the good one. In the book “How does advertising impact teen behavior” edited by Roman Espejo, claims that the children who
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