What Do You Think of the Ethics of Subliminal Advertising Attempts or Sexually Embedded Advertising

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1. What do you think of the ethics of subliminal advertising attempts or sexually embedded advertising? Today we live in a world where sex sells. Sex is used to sell everything. Advertisers use sex or sexual innuendoes in their ads to make a memorable impression on consumers. Unfortunately, many of those impressions are made on America’s children. Advertisers and marketers do not just create ads to promote their products; they also set a standard of what is attractive to the society. The public perceives sexuality as attractive and gives the attributions of an attractive person to advertisements with sexual images (Vega). Using sexuality to sell products has many ramifications to the companies and to the consumers themselves. Many advertisers use sexuality in a subconscious manner which does not allow consumers to actively think about the affect of an ad on their thought process. There are many instances where advertisements use sex to sell and because of this the question of ethics arises and must be debated. The marketing technique of using sex to sell products ranges from alcohol, to perfume, to clothing and portrays the increasing controversy that is arising over this issue in society. There is no clear cut answer to whether sexuality in advertising is ethical or not. However, there is absolutely no question that it does in fact exist. Sexuality is incorporated into advertisements that range from a variety of products; most commonly alcohol, perfume, and clothing. While consumers and producers differ on their ethical opinions of the situation, each has valid points. But, these points can be easily disputed by the other side. It comes down to a matter of the consumer. The consumers must be able to recognize the existence of sex in advertising and learn to react to it in a way that allows them to make purchasing decisions on the
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