“The construction of gender stereotyping of both males and females in the media is based on outdated and unfounded beliefs and therefore has had and continues to have a detrimental impact on society.” (Yes!) http://www.youtube.com/watch?v=CUyfD1F7k1I Women are subjected to many stereotypes in today’s society. Movies and television shows suggest that all women are airheads, whose sole purpose in life is to please men and rear children. Magazines and other advertisements push photographs of very slender, over groomed and “sexy women” into our minds. Men’s magazines write articles on how to seduce a girl into sleeping with them.
Aaron Devor explores how these factors, gender behavior and various entertainments, potentially affect everyone in “Becoming member of society: Learning the social meanings of gender.” Not only do Kilbourne’s ads ridicule men by showing the obsession of males, but also the other two authors show how other modern society’s entertainments are meant to ridicule men and most importantly women with their acts of violence and sexuality. The males are the majority species that get hurt through music we hear and programs we watch, whereas advertisements hurt females. The entertainments substantially imply most men are violent, and the advertisements imply women as material objects. In A sense, men and women learning the consequences of violence and sexuality in daily life would help them to find a common ground with another built on respect and compassion because both genders are getting hurt
She searches to find reasons behind the dehumanization of women by her 'brothers'. She explores the internal conflict that causes them to objectify and exploit women as they do. Morgan says, “My decision to expose myself to the sexism of Dr. Dre, Ice Cube, Snoop Dogg, or the Notorious B.I.G. Is really my plea to my brothers to tell me who they are... why is disrespecting me the one of the few things that make them feel like men?...what are you going through on a daily basis that's got you acting so foul?” (603) Rebecca Jean
Obviously, his behaviour of “sexually charged looks and gestures” and “unnecessary touching” such as hugging is a sexual harassment action to women if the women were not willing to. And first, we should confirm this issue that Haddad really had done those things to female staffs and his actions corresponded to the reports from at least 10 women. Sexual harassment cases are hard to confirm because it rarely has witnesses, so a proper investigation should take place to the authenticity of Haddad’s behaviour, If it corresponds to the reports that he allegedly sexually harassed to the female staffs, he have to be terminated. And there are three “progressive discipline policy” that written warnings, suspensions, and determination, the reason I think he should be terminated , not written warnings or suspensions is that he has high level position in the company he number of victims is more than ten, it is a sexual harassment case that by senior management personnel to numbers of female staffs. If he does not be fired, and his behaviour would go beyond the scope of the company’s definition of sexual harassment, then many female staffs would be “legally” harassed.
Kilbourne 2 Jean Kilbourne is a feminist author, speaker, and filmmaker who is internationally recognized for her work on the image of women in advertising and her critical studies of alcohol and tobacco advertising. She has a popular essay piece called “Two Ways Women Can Get Hurt”, in this particular piece her main argument is that men and women are misrepresented as sex symbols and tools. The media puts women on display that dehumanizes them; the media also shows that women are usually submissive against men. In Judith Lorbers essay called, “Believing is Seeing”, Lorber argues that men and women are different biologically, that society can’t just label human beings as male and female. Lorber also says that not all people are completely men or completely women.
In order to start figuring out the sexual situation here on Earth, I turned to media. Magazines, movies, TV shows, music, advertisements were some of the things I saw. Based on my observations, sex is intercourse between an attractive woman and a beautiful man. It is extremely important in the lives of the citizens here. You get it by making a move on others of the opposite sex.
A research by Taylor and Francis (2000) establishes that young men seeing such advertisements start viewing women as a means to vent out their sexual aggression leading to rapes and more gender role stereotyping. All these outcomes emphasize the need for raising awareness about the unintended effects on the audiences these advertisements are targeted to. While groups like Advertising Women of New York, GraceNet, and the National Organization of Women have been outspoken and ridiculed use of such ads, research shows a lot more needs to be done. An interesting idea that this knocks on is that if advertisers capitalize on what sells, are these views of showcasing women as sex objects actually a mirror of what the society believes? Does sex in ads principly enhance or hinder advertising processing?
Rape has affected many cultures and women’s life that we cannot imagine. In E.J. Graff’s article, he puts makes a lot of points that we should think about and change about our world. What exactly is rape? For men, it is simply a means to enjoy women’s bodies.
Consistently, women are diminished by advertisers to pretty body parts used to sell products, a practice that perpetuates the glorification of this unreasonable ideal of beauty. Women’s bodies have not only become a huge money-maker for advertisers, businesses have picked up on women’s insecurities about their bodies and have capilatized on these insecurities. On one hand, advertisers heavily market weight-reduction programs and present young anorexic models as the paradigm of ideal beauty; on the other hand, the media floods the airwaves and magazine pages with ads for junk food. In 1996, the diet industry (as in diet foods, diet programs, diet drugs) took in over $40 billion dollars, and that number is still climbing (Facts and Figures 1). Young women seem to be especially affected by our culture’s obsession with weight and beauty.
Mass media has played a very special and important role in social influences and identifications. Beauty in our eyes of the beholder and the media is that of the beholder such as it can be a powerful agent of gender role socialization. Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily - clad women suggesting an obvious sexual air. One of the website site I will represent with sexuality media advertisement is the “Abercrombie and Fitch”.