Sexuality in Media Advertisement

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Mass media has played a very special and important role in social influences and identifications. Beauty in our eyes of the beholder and the media is that of the beholder such as it can be a powerful agent of gender role socialization. Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily - clad women suggesting an obvious sexual air. One of the website site I will represent with sexuality media advertisement is the “Abercrombie and Fitch”. Catalogs and the shopping bags once receive at Abercrombie and Fitch feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. When I see ads half-naked it rack my brain trying to figure out how about the shoe company how do they possibly do there advertisement that applies sexuality to the least sexual part of the body, I am forced to wonder if companies have gone too far? These ethical issues may leave you asking, “How do the society allow this?” But the debate comes down to one major thing: they work. Sex sells. Corporate America spends millions of dollars devoted to studying the effectiveness of various types of advertising. The result of these studies is the discovery that sexuality in advertising can be, and has been, high on the list of effective forms of rhetoric. The success of rhetorical sexuality must outweigh the risks these companies take to go against those who find the use of sexuality a disturbing practice; it is worth it for these
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