Vinamilk Objectives Essay

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Company analysis: Every company, as soon as being founded, had already carried in itself a mission, which is the light that will going with it to the end of life and illuminate the ways that it should follow to set and reach its goals, then achieve its successes. Vinamilk Corporation is not an exception. Being established in 2003, passing a long time of development, Vinamilk has now affirmed its dominant position and reputation with a lot of awards such as one of one hundred most powerful brands selected by Vietnamese Ministry of Industry and Commerce (2006), 16th rank in “Top 200 best companies under a billion” of Asia (2010), and “Top 10 Vietnamese High Quality Goods” (from 1995 to now)…More than anyone, Vinamilk understand deeply that its mission “Vinamilk commits to bring best-quality nutrition to communities that reflects our respect, love and responsibility for the people, life and society” must be performed with the highest duty in respond to consumers’ support and companionship. On the way accomplishing its mission, Vinamilk has continuously expanded distribution with diversified numerous product lines, which are all pure from nature and offer sufficiently vitamins and minerals essential for health and development of the whole family. Especially, scientific research on specific needs for nutrients of Vietnamese people has also been undertaken to develop the best qualified product lines for the country’s consumers. Consequently, Vinamilk has become the most reliable nutritional trademark with its science-based prestige. Now, Milk Kid pasteurized milk is going to be taken as an example of an individual good developed in line with the firm’s overall mission. As mentioned before, Vinamilk provides different types of products for people in different ages, and children group is also one of Vinamilk’s concerns. After detailed research, with the full understanding

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