Together these elements encourage the coffee house’s goal of bringing people together through a serene and enjoyable atmosphere. Starbucks offers many conversation topics such as different flavors, a story on the front page of a newspaper, or what song is playing over the speakers. The coffee giant has recently added quotes from notable figures to the sides of their cups to spark discussions. The opinions and thoughts of widely known people is a strategy to keep the customer
Question 1 (i) Who are the users? Customers/employees all ages, disabled, deaf, blind, literacy problems and users from other countries. What are the users current experiences of checking out with the help of a cashier at the till? Users like interaction with cashiers, enjoying the social aspect, elderly people may only ever speak to cashiers. Cashiers advise about special offers; customers get to know individuals due to frequency of visits, and shop there feeling they have made a friendship.
• Statistics (This can be obtained from government sources such as websites and printed articles on food and restaurants, research companies that focus on food, restaurants and health) • Internet sites (Social trends, they could look at other similar restaurant websites, ) • Books and eBooks • Magazines & Newspapers Food critics, • TV It is important that information includes characteristics. This could be information that includes the following: What are the characteristics of good information? (P2) Information may carry many different characteristics; some of these characteristics are very helpful to the restaurant. Every time the business collects different
Path-Goal Theory Path-Goal theory of leadership suggests that a manager’s objective is to show his/her employees how their performance directly affects his/her reception of desired rewards. Stephanie and Alex have two different bosses with different leadership behaviors. Stephanie’s boss showed the Supportive as well as the Achievement behavior. Using the Supportive behavior, Jonathan, Stephanie’s manager, tells his employees what to do in a friendly manner. A lot of employees want to work for him because his management style is relaxed and he also assigns his employees to work on different stations at the grocery store so they do not get bored.
PAGE 91 PURCHASING OF GOODS AND SERVICES: BEING ABLE TO SHOP ONLINE HELPS OUT ALL PEOPLE, ESPECIALLY THOSE WHO ARE HOUSEBOUND, LIKE THE ELDERLY, SICK OR THOSE WITH YOUNG CHILDREN. PEOPLE WHO ARE TIME POOR TEND TO ORDER THEIR GROCERIES ONLINE RATHER THEN SHOP AT THE SUPERMARKET AND WAIT IN LONG QUEUES. RATHER THEN HAVING TO PAY BILLS OVER THE TELEPHONE IT HAS BECOME MUCH MORE EFFICIENT BY DOING IT ONLINE. PAGE 91 FEEDBACK: OCCASIONALLY, ORGANISATIONS WANT FEEDBACK FROM THEIR CUSTOMERS , THEY CAN DO THESE FROM ONLINE POLLS AND EMAILS,
Mystery Shopper Observation Business Name: The Columbus Café; Food Industry Description of Business: Columbus Café is a café that serves cold sandwiches, hot/cold drinks, deserts, and items like mugs and coffee beans. There are a few locations in Kuwait like in Al-Fanar Mall, Al-Kout Mall, and Al-Bahar center. The 4 Service Levels:- Basic: The basic service is to have the staff greet you. Chairs and tables must be included. Expected: The expected service is to have the staff provide clean tables and chairs for me to sit at.
You can even act as one of a special group of customers - such as a person in a wheelchair, or someone whose first language is not English - and see how you're treated. 3. Focus Groups. Focus groups are representatives of customers whose job is to provide you with information on their needs and preferences. When Selfridges Food Hall in London's West End used a focus group to review their customer needs, they discovered that they had three different types of customer: locals who wanted personal attention; after-work shoppers who wanted convenience; and tourists who wanted something special.
This is conveyed through their relationships with their employee which then flows to their customers. A Barista’s priority is to make the customers experience as enjoyable as possible, from the welcome as the customers enter the store to the great cup of coffee they serve. Starbuck’s Barista’s job description includes but is not limited to: * Greeting customers as they arrive at the store * Always being aware of customers and other employees cues and mannerisms * Staying alert to problems or changes with other employees and letting management know immediately of any problems * Keeping the workspace clean and organized * Creating a quality product using the recipes and paying attention to the presentation of the products * Knowing the other products available in the store * Following the companies guidelines * Working with integrity and honesty at all times Starbuck’s job specifications include very strong interpersonal skills, being able to take and follow directions while also being able and comfortable asking for more clarification when needed, being able to be part of a team and they do not require any previous experience. You can work at Starbuck’s when you are 16. They do have some physical requirements such as constant standing and walking some mild lifting and cleaning.
In Amanda Hesser's essay "Shop Write", she enumerates the different ways people write their grocery lists and how one can infer a person's character based on a small piece of writing. People write a list of their neccesities, and sometimes their vices, then go to grocery stores to buy them. Some people write on their list the word "food", as if it were like getting a gas or picking up a dry cleaning as Hesser's says (97). People usually buy the same kind of products everytime they shop. When they see the word "food" on their list, they will automatically get their usual brand or kind of food they buy, as if it is a routine.
Small gifts like certificates for a free coffee at the coffee shop or $5.00 off at the department store could make a difference in the overall attitude of the employees. The company should also make it widely known to the employees that if they are having any sort of emotional problem there are counselors standing by that are willing to work with them whatever their