Tobacco Negotiations Case Analysis

1251 WordsDec 14, 20146 Pages
TOBACCO NEGOTIATIONS INTERESTS OF THE PARTIES: The key parties that were majorly involved in the discussion were the states being represented by attorney generals, public health advocates and the five major tobacco companies. The substantive interests of the parties are as follows * ANTI-TOBACCO PARTIES: * States: Moore’s Mississippi lawsuit and of the dozens of others followed was that the state taxpayers were unfairly shouldering the costs of tobacco-related illnesses through the Medicaid program. * Public health advocates They had long accused cigarette companies of marketing directly to teenagers and even younger children for just this reason, using campaigns with cartoon characters. * Cipollone attorneys Argued that industry engaged in massive fraud and hey subpoenaed 100,000 pages of documents from the tobacco industry, which they claimed proved that the industry suppressed, ignored, and even lied about data on the harmful effects of smoking. * Food and Drug Administration (FDA): U.S. Food and Drug Administration (FDA) Commissioner wanted to regulate the production, chemical content, advertising and distribution of cigarettes. * Castano: They accused tobacco companies of intentionally addicting smokers by manipulating nicotine un cigarettes, representing more than 50 million plaintiffs. * TOBACCO COMPANIES: * They wanted to defend their companies from the different legal suits by the anti tobacco companies. * To maintain the value of their stocks . OUTCOMES OF THE ROUNDS The case although had started with distributive approach, where both the parties were eager to fight and the success of one party would have marked the loss of the other. However, the global settlement negotiations when began, they reflected more of an integrative style of bargaining. Since all the parties agreed that with a

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