Time Inc Essay

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Economy Dennis Eggert / Stephan Hersperger / Yasir Piracha Time Inc.'s entry into the entertainment industry Scholarly Research Paper Case II: Time Inc.’s Entry into the Entertainment Industry - exchange students Dennis Eggert Alias: Eckat Stephan Hersperger Alias: Hersheys Yasir Piracha Alias: Jazz Case II: Time Inc.’s Entry into the Entertainment Industry Helsinki School of Economics Corporate Finance December 14, 2006 Question 1: How attractive is the merger of Time with Warner? Due to the high value enhancement opportunities the merger of Time with Warner is economically very attractive: (a) What are the value enhancement opportunities? A merger only makes economic sense, when the merged firm is worth more than the two firms separately. Generally there are three main reasons that justify a merger. In the case of Time and Warner those three motives are present: 1. Horizontal merger leads to economies of scale Horizontal mergers are defined as “combination of two firms in the same line of business” (Brealey, Myers & Allen, 2006, p. 871). Since Time and Warner are both in the same line of business, their merger can be considered as horizontal. The primary reason for horizontal mergers is the exploitation of economies of scale. “The savings come from consolidating operations and eliminating redundant costs, […] sharing central services such as office management and accounting, financial control, executive development, and top-level management” (Brealey, Myers & Allen, 2006, p. 874). Time and Warner are also following these goals, but more important than economies of scale resulting from a horizontal merger are the benefits of a vertical merger. 2. Vertical merger “A vertical merger involves companies at different stages of production. The buyer expands back toward the source of raw materials or forward in

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