Tiffany Co Essay

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I. Case Synopsis In July 1993, Tiffany & Company concluded an agreement with Mitsukoshi Ltd. that would affect its business in Japan. Under the new agreement, Tiffany wholly owned subsidiary, Tiffany & Company Japan Inc. (Tiffany-Japan), assumed management responsibilities of 29 Tiffany & Company boutiques previously operated by Mitsukoshi in its stores and other locations in Japan. The fluctuations in the yen/dollar exchange rate would affect the dollar value of its Japanese sales, which would be in yen. Since the Japanese sales were large and keep growing, these fluctuations could have a substantial impact on Tiffany’s future financial performance. The Tiffany-Japan would have new responsibility of setting yen prices and managing currency risk. II. Company Background Tiffany & Co. Started in New York in 1837 with main business as retailer, designer and distributor of luxury boods. The key products are jewerly and diamond with the iconic blue box. In 1979, Tiffany & Co was purchased by Avon which has different target market. Avon expanded Tiffany’s product line. It successfully increased sales but expenses increased significantly as well. Finally at 1984, Avon decided to sell Tiffany & Co. Tiffany management purchased the company from Avon with leverage buy out which make the ownership as below: • Management : 20% • Investcorp : 49% • GECC : 25.7% As the business growth, Tiffany need for fund to support its cash flow. Therefore in 1987 management offer Tiffany IPO at $15/share. In 1989, Mitsukoshi purchased 1.5 million shares. In 1993 Tiffany ownership was as below: • Mitsukoshi : 14% • Next top three institutional investor owned : 29% • Management : 4.9% • Public owned remainder shares. In 1993, Tiffany was organized into three distribution channels which as below: • US Retail 50% of sales • Direct Marketing 18% of sales • International

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