The O-Fold Innovation for Preventing Wrinkles: a Good Business Opportunity?

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The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? MGMT 499-02: Case Study 3 Table of Content Product Description Pg. 3 Business Model Pg. 3 SWOT Analysis Pg. 5 Exit Strategy Pg. 6 Angel Investors Pg. 7 Management Teams Pg. 7 Pricing Strategy Pg. 8 Funding Pg. 9 Key Risks and Controls Pg. 10 Product Description There is an issue that needs to be faced about bringing suits or other clothing that wrinkles easily onto an air plane. Most people don’t want to spend the time to check their luggage anymore, yet don’t want to pack clothing that wrinkles easily into their carry-on bags. This is where the O-Fold comes into play. The O-fold is round in shape and the clothing item is wrapped around it. There is space in the interior where other items could be stored for easy travel. Once you arrive at your destination and take your clothing from around the O-Fold it is wrinkle free and ready to be worn. It is a product that you will be able to place inside your current carry-on bag which will save you time by not having to check your luggage. Business Model A Crawl-Walk-Run business model is the one that Alex should pursue. The first is the crawl phase in which Alex and his brother can produce the O-Fold themselves. In that phase Alex would be able to find ways to sell the finished products either door-to-door, bulk mailings, or by some other fairly simple means of distribution; such as, an O-Fold Facebook website, or a cable station where the business can target a specific audience (restructure sentence?). This will allow him to set a specific marketing budget, and it could be tailored to his specific niche. Additionally, those who are not his market audience, may come across the product while web surfing, and may want to purchase it for themselves,

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