The Effects of Font Styles on Memory

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Abstract Fonts can attract different kinds of attention, and also different levels of processing and memory. In this experiment we were particularly interested to see if font styles have any influence on people’s abilities to recall information with the three specific font styles we chose: normal (Times New Roman), all-capitalized and cursive. Our hypothesis was that it was much easier to remember something if the information appeared in the normal font. The participants were college students in a Cognitive Psychology course (N = 27). Each participant received a one-page fictional story and was then tested on recall of the important points covered in the story. It turned out that there wasn’t a significant difference between the results of all three fonts. Influence of Font Styles on Memory What if the levels of recall precision aren’t only the results of personal factors and individual differences, but also due to the physical characteristics of the materials being read? Do physical characteristics of the text used in a passage influence the memory of it? Although there is already an abundance of psychological research on reading and memory, the majority of this research has been on people’s reading deficits or their depths of information processing, yet not so much on the reading material that’s presented. For example, past researchers found that levels of recall accuracy vary between different task formats, and that they are dependent on the orienting task for processing (Towse, Cowan, Hitch & Horton, 2009). Thus we can say that recall accuracy could be situational and variable depending on the task presented. As a part of a Cognitive Psychology class, we were interested in seeing if there was a distinction in reading performances based on the manipulation of the specific reading task that we presented. The purpose of this study

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