Jordan Gilliam Professor Ginn Eng1000 October 27th 2011 The Power of Visual Media In a world ruled by the Internet, we have access to more information than the human mind can handle. Everyday we are conditioned by the trillions of images our visual sensory system intakes. This research paper discus’s digital media, specifically photography and videography, in context to the past, present, and future. Our volatilely viral society is changing every day across the whole world, and with the increase in technological growth, comes change in the way technology is presented. Photographs and Videos are the primary providers of information to most people in developed and developing nations.
It has been working as the source of today’s communication and managing a big amount of information all around the world. According to Glidden’s these are referred to as ‘mass’ media, because they communicate to a mass audience comprised of very large numbers of people (Glidden’s 2009 p 724). It has been rapidly incorporated in our society and its importance is increasing the way we act and think of individuals. Media has the power to change the way that audience knows and understand the reality around them. Perhaps, people do not realize how the media sends messages to our brains, which we do not simply see, but they exist.
Media has a major influence on politics; it influences the president all the way from his campaign till the elections. The media is vital to helping the president communicate to the public and share his agenda. There are many kinds of media, advertising media; this is where companies use different mediums like television and radio to persuade the consumers to buy their products, mass media; this type of media is used to reach a large number of audience, multimedia; refers to text, still images, audio, videos, animation etc., news media; use of media to communicate news and the social media; it is when people interact i.e. create and share different ideas on different networks. Businesses spend thousands of dollars on creating commercials that appeal to the consumers; it can create different images on the consumers’ minds which can be negative or positive.
Mass Media Influence In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. A common person in the city usually wakes up checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, tv, friends, family, financial reports, etc. What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do based on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of.
How Has Modern Media Changed The World The media has become a very important part of our lives and it appeals to most of the population. The media has the power to change our perspective or views on a certain issue, individual or event. It can influence our take on a particular subject matter both positively and negatively. Positively through awareness, publicity and fame or negatively through scandal and tabloids. There a numerous forms of media and they include: Television, Radio, Newspapers and the Internet which appeals most to the youth.
Power of the Media In modern society the media is present in everybody’s lives, it affects the way we view the world around us and even sometimes how we make decisions. The media has many different forms that appeal to and are consumed by all demographics and types of people. These forms include television, film, newspapers, magazines, the Internet, music and many more. We are influenced in different ways by these media outlets, some intentionally and some not. With this influence the people who create media products have a significant power and responsibility in the way they affect their audience.
User now find themselves using the different websites as an everyday part of life, with the brainchild’s of the various site becoming some of the richest people on the planet. Other than sharing your photos and thoughts and other social interaction, the uptake of social media has had a big impact on business and on politics. Businesses have realized the potential of social media as a way of advertising; users of Facebook and YouTube almost amount to 1 billion, so the use of these media for getting your message across is truly global. It’s this global nature of the sites that has helped to shape not only the business landscape but also the political landscape. So did Facebook and Twitter help over through a government?
The influence of mass media on society. Mass media has steadily become a staple part in all our lives; we are constantly exposed to it: it is almost completely unavoidable. History shows us clearly how media has evolved; we now have the internet which can not only be accessed on PCs and Laptops, but also on phones/mp4 players and more recently, on tablets such as the iPad. Television has also evolved from its humble beginnings in the early 20th century; there are now more and more ‘showbiz gossip’ programmes et cetera. Due to the constant exposure to media, one questions: how far has the media influenced society in general?
Interactivity has increased a lot with the evolution of sites such as twitter which can let the audience join in global chats through hashtags. This can often lead to the media seeing what is relevant in the lives of the public, and may even dictate what news stories make headlines etc. “Censorship is necessary.” Evaluate the claims for and against this argument. (24 Marks) The mass media is one of the crucial agents of socialisation in modern societies and is becoming an ever more present part of our lives. Many people argue that censorship within the media is necessary to protect vulnerable people or sensitive information.
These commercials are a great marketing tool for major companies and the more you watch them the more you will want something. These companies pay millions of dollars to make sure they get prime air time so that more people are tuned in to see these products. One example of this is the hype of the Super Bowl and how major companies such as Pepsi pay an enormous amount of money to be shown. They completely understand the influence commercials have on the consumers in America while watching television. Basically, these are played over and over again brainwashing the consumer to think they need something to be better off when in fact it is just a want that is totally unnecessary in their lives.