Evaluate pluralist theories of ownership and control of the media. (33 Marks) The mass media is the means by which messages and images are communicated to a mass audience, it does this through its various Mass Communication Technologies (MCTs), and for instance the Internet is a very powerful and influential MCT communicating worldwide. MCTs educate, persuade and inform as well as entertain their audience. Media is geographically dispersed and has no limits due to its global domination. It is also culturally diverse and socially mixed.
Influence of Visual Media Paper (Film, TV) Jerdel Weaver-Hardy HUM/176 June 3, 2013 Professor William Hecht The development of mass media over the years has shaped American culture in many ways. Providing us with many variations of visual entertainment such as television, TV has provided American’s to actually visualize through advertisements. American culture has the opportunity to view a new product on the market before we purchase it. We can keep up with the latest trends as to what to wear. Over the years television has changed immensely we no longer have to physically get up to change from one channel to the next.
Influence of Visual Media Paper Culture and visual entertainment media have more than one thing to relate. People can relate what goes on in TV shows and Movies, Some shows and movies are base off a true story. These types of media can or have help others by teaching them about life, and other people how they live. One of the biggest impact on TV shows and Movies in this media are Celebrities, They can make a big impact how we think and how we will learn throughout the future. America has been shaped by this type of media in many different ways.
From one generation to the next Culture is portrayed, through verbal communication, material objects, ritual, institutions (including schools), and art. This will discuss and identify patterns in popular American culture, describe sorts of items which are more common, describe values which are being communicated and will determine the level of which the values of popular American culture have directly impacted decision making. Popular American culture is constantly changing and it is particular to place and time. Pop culture is patterns of humanity and the representative structures that give such activities significance and meaning. Popular American culture is defined as popular written literature and broadcasting, popular music, popular dance and theater, certain decorative arts, sports and recreation, and other cultural aspects of social life distinguished by their broad-based presence across ethnic, social, and regional groupings.
Cultivation theory was originally composed by George Gerbner and was later expanded. This theory basically states that television is the main source of storytelling in today's society. Cultivation theory suggests that television has a long term effects on a person. My hypothesis is that the Cultivation theory states that high recurrence viewers of television are more helpless to media messages and the conviction that they are true and legitimate, suggests that media possess a small but significant influence on the attitudes and beliefs of society about society. Cultivation theory proposes that television is in charge of molding, or "developing" viewers' origination of social actuality.
Culture can be represented through art, schools, material objects, and communication. Popular Culture Popular culture is always changing. Popular culture is “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people” (Dictionary.com, 2012, p. 1). In popular American culture it can be viewed in written literature, broadcasting, music, dance and theater, decorative arts, and sports and recreation (Collection Overview, n.d). Popular American culture can be defined differently from one person to the next; there is not a set standard definition of popular American culture.
It is generally accepted that the mass media have become some of the most powerful institutional forces in society. Although everyone uses the media in different ways, the media are responsible for directing attention and shaping cultural attitudes and values. (Media Awareness Network) The media is influential, using stereotypes in many areas, such as the entertainment and news industries, to get audiences to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people, usually relating to their class, ethnicity, gender, sexual orientation, social role or occupation. (Media Awareness Network) Stereotypes can be problematic, reducing a wide range of differences in people to simplistic categorizations.
While with television shows, you may not look up to or be influenced by the actor, you are influenced by the character in which they play on television. The way America visual media has shaped is because it is relatable and we are influenced by what we see. Entertainment media has many benefits and has brought many challenges as well. American culture has changed the way we interact with others. Throughout the many years of entertainment media, things have changed for the positive.
Influence of Visual Media HUM/176 Influence of Visual Media Since the invention of the television, American culture has been shaped by the influences of visual media. From shows targeted towards children, to reality TV shows like Top Model, the messages portrayed will ultimately become ingrained in the watcher. This in turn shapes everything we do in our daily lives from the foods we eat, clothes we wear, the merchandise we buy, and the way we act and talk. All of this creates the trends that transforms American culture from decade to decade. Childrens shows and movies seem to hold the most influence.
The mass media definitely plays an enormous role in influencing the public nowadays. In the age of globalization many technologies like Internet, television, newspapers, magazines, radio and so on, make news available and accessible for everyone around the world. The media can easily get any information out there to the public regarding any subject such as political views, health issues, entertainment, education, human tragedies…and those information do have an impact on our everyday life decisions, opinions and raise our awareness on a subject. The media is most of the time the only way people can get information on subject that they cannot fully understand such as science. Because “science is an encoded form of knowledge that requires translation in order to be understood” (Ungar 2000), many studies have shown that the media plays a very crucial role in raising people understanding of the scientific world and the environmental issues, especially the climate change and global warming.