Evaluate pluralist theories of ownership and control of the media. (33 Marks) The mass media is the means by which messages and images are communicated to a mass audience, it does this through its various Mass Communication Technologies (MCTs), and for instance the Internet is a very powerful and influential MCT communicating worldwide. MCTs educate, persuade and inform as well as entertain their audience. Media is geographically dispersed and has no limits due to its global domination. It is also culturally diverse and socially mixed.
The mass media is the means by which messages and images are communicated to a mass audience, it does this through its various Mass Communication Technologies (MCTs), and for instance the Internet is a very powerful and influential MCT communicating worldwide. MCTs educate, persuade and inform as well as entertain their audience. Media is geographically dispersed and has no limits due to its global domination. It is also culturally diverse and socially mixed. Pluralists believe that the mass media is reflective of social reality, and acts as a 'mirror'.
Many things can be said about our society and its values placed on us today. The biggest culprit is the media. For example, nauseating amounts of endless television commercials, magazines, newspaper ads; even reaching out through radio projecting the newest fads and trends and the must haves they shoved down our throats everyday due to the creative efforts of advertising. Again, the implications placed on us by society and our own willingness to live beyond our financial means can influence how we value money and how society tells us we should keep up with the newest products placed on the market. The push for consumption causes us to value money to the extreme.
Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
This shows that the extent of digitalization has contributed to the growth and increasing diversity of the new media on society. Digital convergence has resulted in interactivity. Both convergence and interactivity have impacted on the growth and increasing diversity of the new media on society creating a participatory culture where media producers and media consumers interact with each other. Being able to vote for their favourite contestant and being able to call the judges on x factor has resulted in users having more control over media consumption than in the past as they are able to put forward their own opinions. In other words,
This movie believes that television is more than just entertainment to us, and the television needs to contain valuable contents that can teach, illuminate and inspire people, and the movie shows Murrow’s television show, “See It Now” during McCarthyism’s era to support the idea. Even though this movie little deifys Murrow as a hero who brings McCarthyism to ruin, the message that movie want to give audience is very clear and strong, and the opinion that present in the movie gives audience chance to re-think about roll of television and journalism today. Summary Before discussing about this movie, I think summary needs to be present in this essay. This movie is based on true story about Edward R. Murrow durring McCarthyism in 1950s. Murrow organized a television show called ‘See It Now’ in CBS with his collegues who are known as “Murrow’s Boys” (This Reporter.
Television shows are very powerful modes of communication. One show on a single channel can reach an enormous amount of viewers. With its ability to influence people of all ages, it can change the mindset and views of a person. Television develops images and content that shape our perception of gender roles by reinforcing already established stereotypes. In ABC’s TV show “Modern Family,” writers are changing traditional gender roles to attract more open-minded viewers and to try to change the views of less open-minded on today’s society and cultural stereotypes.
The media has helped to remold our social world. Just the other day I saw it on TV where they promoting homosexuality in a more pleasant way and tone, I strongly believe that mass media plays a huge role in the socialization process. The three major agents of socialization in the U.S. today are our families, peers, and the mass media (Henslin, 2010) but I can say mass media is the leading agents among the three. Even the News caster will only cast the information that will catch the people’s attention. They will choose to broadcast the War on terrorism, the trial of Dr Conrad Murray, or the violence going on within the society.
Magazine ad Analysis Today, there are very many advertisements we see on television, in news papers, magazines, or even hear on the radio these days. The advertisements we see today are very competitive towards one another; usually competing to get the viewers attention to persuade them to use or even to buy the products that are being advertised; Most of the times the advertisement has to be very interesting and unique to those who see it to seek their attention. The ad would also have to look attractive for people so that they are interested and attracted to use the product. From what we see as the Midori advertisement in Cosmopolitan magazine, the ad evokes a sense of seriousness, beauty, exoticness and persuasion. The ad’s objective is to persuade viewers to taste the product.
From magazines, the constantly blaring television, to the phones in our pocket, media plays a bigger role in our lives than ever before. In our society, we have constant images being projected of how everyone should supposedly be. The clothes we wear, the technology we use, the way we present ourselves to the world, is all dictated by the medias ‘social norm.’ The vast majority of people strive to achieve this look, the look that allows them to conform into society and be accepted into the worlds judging views. Emerson states that “Imitation is suicide.” By attempting to mold yourself into the image that society wants to see, you lose all your individuality, everything that made you your own person. Ironically, however, society also promotes the idea of individualism, saying that different is good!