Cultivation Theory Essay

684 Words3 Pages
Cultivation theory was originally composed by George Gerbner and was later expanded. This theory basically states that television is the main source of storytelling in today's society. Cultivation theory suggests that television has a long term effects on a person. My hypothesis is that the Cultivation theory states that high recurrence viewers of television are more helpless to media messages and the conviction that they are true and legitimate, suggests that media possess a small but significant influence on the attitudes and beliefs of society about society. Cultivation theory proposes that television is in charge of molding, or "developing" viewers' origination of social actuality. The joined together impact of huge television presentation by viewers about whether unobtrusively shapes the impression of social actuality for people and, eventually, for our society overall. Gerbner contends that the broad communications develop state of mind and qualities which are now displaying in society: the media keep up and spread these qualities amongst parts of a society, subsequently tying it together. There is a distinction between two groups of television viewers: the substantial viewers and the light viewers. The focus is on 'substantial viewers'. Individuals who watch a great deal of TV are liable to be more affected by the itineraries in which the world is confined by TV programs than the people who watch less, particularly in regards to points of which the viewer has minimal direct encounter. Light viewers may have a greater number of wellsprings of data than substantial viewers. "Thunder" portrays the heightened impact on the crowd when what individuals see on TV is the thing that they have encountered in life. This twofold measurements of the broadcast message has a tendency to intensify the development impact. A lot of the research that Gerbner conducted had

More about Cultivation Theory Essay

Open Document