Cokes products are currently at their mature stage. After years of development and research, each drink has been successfully stable. For example, Glaceau Vitamin Water is a part of the Coca Cola brand it is a product that has thrived in the market since distributed. Vitamin Water is a low to zero calorie flavored water, the taste is enhanced with natural and or artificial sweeteners. The advertising of this product alone was the reason for the great sales of the drink.
Moreover, in the late 2007 the market was still growing up with variety kinds of energy beverage products. Weakness of the Dr Papper Snapple Group, Inc is advertising. The only one who has TV advertising from energy drink market is Red Bull. That sets them apart from others competitors. The energy beverage companies are targeting same group of people as Red Bull and it is hard to make significant increase in profit.
Situation Analysis Jones Soda Company is a large producer of unique soda pop. Jones Soda prides itself with unique flavors for their soda pop, candy, juice and ice popsicles. This Company is well known in the United States and targets customers of all ages, the young with its youthful flavors and the more mature age group for the unique placement of where Jones Soda is sold. You can find Jones Soda in many party stores with the flavors that youthful buyers would like to find, and you can find Jones Soda in specialty restaurants which would be more for the mature age group. When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors.
In 2002 wal-mart had $219 billion in sales and $6.6 billion in net income, over 1 million employees in the United states and 1.4 million employees worldwide. The top factors that make Wal-Mart the best is the degree of customer intimacy, community building, and one-to-one marketing. Everyone should know that Wal-Mart has given that community feel through its brick and mortar stores and its superior customer service that makes the customer feel that intimacy with the company. Another big thing that Wal-Mart has over all others in the same field is a second area of major investment was in distribution technology. Wal-Mart established a network of innovative hubs which used “cross-docking” to minimize distribution center inventory and to facilitate the need-based inventory delivery system enabled by the satellite network.
Coca-Cola Enterprises red and white logo is the most famous symbol of the world. These companies are mass-produced sparkling and flavored waters for some time and compete in the same market for years. PepsiCo, Inc. and Coca- Cola Company is directed to all segments of the income of customers all over the world, because their products and services in parallel (www.coca-cola.com). It is P.3 a known fact that when a company goes beyond national boundaries, supply and production will be the main important thing. PepsiCo, Inc. and Coca-Cola are owned production facilities around the world.
Candler was one of the first people to make advertising pay off in a big way for their company. In a short space of time the drink was being sold and loved all over America. Asa Candler was one of the pioneers of large-scale advertising, which has brought Coke its great success. Coke slogans are much more sophisticated today, compared to the original commercials used by Candler and are usually very short to influence the audience straight away. "Coke is it", 1982 and "Always", 1993 are examples of new campaigns in which the audience are reminded that Coke is the original cola.
Patriotism, pride, and a taste of joy bring a feeling of an American classic. Ballesteros 2 Ballesteros 2 Coca Cola also utilizes logos to push their products for everyone to buy. It helps their company rise economically in saying that not only Americans can be happy with a coca cola bottle in their hand but also the different races living here in America can feel they are a part of America too. Coca Cola is a symbol of happiness worldwide that bring joy and fun to one another and a sense of being an American. In my opinion, this ad is to show how in any special occasion a Coca Cola bottle can bring happiness, being with the ones you love, and quenches your thirst.
While the supporters and the opposition agree on the matter of obesity and that it is a rather a universal problem, they also agree on the fact that financially the government is unstable. According to Susan K. Neely, president and CEO of the American Beverage Association, “We understand that governments are facing tough budget challenges” (qtd. In Prah). The government is going through a rough patch and both the sides believe that something should be done in order to stabilize the government, no matter what it takes. Another point of agreement that both sides agree on that soda is an unhealthy drink.
I think his reasoning was based upon the fact that Coca-Cola was already being marketed to over 76 countries and was managed individually by local management to accommodate local tastes and preferences. This strategy was having a negative impact on company profit since there were many duplicate functions, small scale production runs and too much customization. This was costing Coca-Cola money by limiting their ability to reduce costs. His strategy was standardization resulting in product produced at the most economic price which provided value and incentive for the customer. Consequently, the benefits were economies of scale by using the same advertising message worldwide and reduced production costs by less customization and more standardization.