Coca Cola Rhetorical Analysis

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Big Game The Coca Cola ad utilizes pathos, ethos and logos to demonstrate that every nationality is accepted in America to ‘Open Happiness.’ In the Coca Cola ad, it represents different races around the world singing “America the beautiful” to show that America is a beautiful place to be and accepts the different types of diversity living in it and its cultures. Seven different languages are singing the song and each time when the song is being sung by a different language the setting changes to various locations here in America. Also, in the ad the face expressions on everyone’s face show happiness and pride while spending time with their family or friends. Not only does Coca Cola drinks ‘Open Happiness,’ it brings everyone together as a family by accepting different types of races as well and…show more content…
The ad’s goal is to persuade the people to buy the drink and to be happy and enjoy it. It’s for every one, all races, and all the people in America. Coca cola drinks reunite families together; bring happiness, and fun to any occasion. This ad not only represents the different aspects of happiness and joy, but to persuade the people to buy the drink for all worldwide. Patriotism, pride, and a taste of joy bring a feeling of an American classic. Ballesteros 2 Ballesteros 2 Coca Cola also utilizes logos to push their products for everyone to buy. It helps their company rise economically in saying that not only Americans can be happy with a coca cola bottle in their hand but also the different races living here in America can feel they are a part of America too. Coca Cola is a symbol of happiness worldwide that bring joy and fun to one another and a sense of being an American. In my opinion, this ad is to show how in any special occasion a Coca Cola bottle can bring happiness, being with the ones you love, and quenches your thirst.

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