Swot Analysis For Cypress Landscaping

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Cypress Landscaping Table of Contents Executive Summary Industry Analysis Company Description Market Analysis The Economics of the Business Marketing Plan Design and Development Plan Operations Plan Management Team and Company Structure Financial Projections I. Executive Summary 1.0 Executive Summary Cypress Landscaping is a year round residential lawn care service targeting suburban high to middle-class homes with larger yards located within but not limited to Bergen County New Jersey during the fall, spring, and summer months. During the winter months, Cypress Landscaping will now be able to provide snow removal services as well to whoever requests this service and this will be a new service. Since this is already…show more content…
In order to make sure that my previous customers are still satisfied with the quality of work, I will be handing out optional satisfaction surveys’ that customers may take if they would like too. I will also be making company brochures to show off the work that I have done and it will also provide a detailed list of services that I will provide. I will share these by going door to door introducing myself and inquiring to see if they are in need of my service. By doing this, I believe that it shows the customer that I am a very personable person and they should not be afraid to approach me if any problems do ensue. If I were to order my brochures through vistaprint.com, it would cost me a total of $118.99 for a total of 250 of them and I believe that is more than…show more content…
The pro forma financial statements are based on the current business that my father owns, supply costs and other companies’ information, although most of this information on the pro forma statements will come from the expected growth of the industry within the following three years. According to IBISWorld.com, the landscaping industry is on its way up and within the next three years, revenue growth is expected to climb anywhere from 5.8% - 8.5%. As an up and coming industry, I believe that as a company we can increase our sales by at least 20% every year through effective marketing and advertisements. 341647.5 11.3 Pro Forma Income Statements Income Statement | | | | | Dec 14 | Dec 15 | Dec 16 | Net Sales | 194,700 | 295,500 | 324,000 | Cost of Sales | 145,494 | 228,480 | 268,800 | Gross Profit | 49,206 | 67,020 | 55,200 | Operating expenses | | | | General | 2,819 | 6,000 | 10,000 | Depreciation | 2,000 | 2,000 | 2,000 | Operating Income | 44,387 | 59,020 | 43,200 | Other Income | 0 | 0 | 0 | Interest Income | 0 | 0 | 0 | Interest Expense | 900 | 900 | 900 | Other Income expenses | 0 | 0 | 0 | Income before taxes | 43,487 | 58,120 | 42,300

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