Supply Chain Essay

525 Words3 Pages
VIDEO CASE: SUPPLY-CHAIN MANAGEMENT AT REGAL MARINE Discussion Questions 1. What other techniques might be used by Regal to improve supply chain management? Apparently the most appropriate technique for Regal Marine is the few suppliers strategy, having quality vendors and partnering. The other techniques might Regal Marine uses to improve supply change management are as follows: * Allowing the supplier to become part of the company coalition. * Specialization – utilizing the efficiency and knowledge of persons specializing in supply chain management * Virtual company – relying on a variety of supplier relationships to ensure the product is produced on time and within the demands of the customers * Using the latest computer and transmission technologies to schedule and manage the shipment of parts in and finished products out, would help to increase the efficiency of the company. Other possible techniques would not be suitable for Regal Marine: for example a vertical integration strategy would require a very high investment, and would be unsuitable for the boat manufacturing rapidly improving technology. Also, a many suppliers strategy results in sporadic deliveries of high quantities, which would clearly increase required inventory and eliminate the “just in time” advantage which Regal has. 2. What kind of response might members of the supply chain expect from Regal in response to their "partnering" in the supply chain? Regal Marine expects continuous innovation and high quality performance to ensure that the final goods and services reach customer satisfaction. The members of the supply chain expect that the expectations of Regal Marine transfer into a chain of suppliers that focuses on maximizing value and quality. They can expect loyalty from Regal, and the suppliers can gain prestige by representing the high-quality products which
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