| Ice-Fili Case study | Strategic Marketing MBA 2014-2016 – Arie Barendregt | | Arthur Lepelaar | 10th of November 2014 | | Introduction Ice Fili is an ice cream manufacturing company establish in Russia. The company faces challenges such as maintaining market share over foreign competitors or regional producers. Next to this the question is how to attract new talent to thrive in an open market economy. Throughout this paper you will be guided through Ice Fili’s current internal situation and external opportunities and threats in the market by using various strategic models. Out of the combined information a number of strategies will be highlighted with a final recommendation and contingency plan.
To: Ms. Rita Thakur, Owner/Investor From: Marketing Consultant Subject: Marketing Growth Strategy Date: Thursday, June 19, 2014 This memorandum summarizes possible alternative growth strategies, recommendations for each growth strategy, two best recommended growth strategies that would most likely meet your growth objectives, an explanation as to why I think these strategies are best, and my assumptions based on the needs for Dutchess Ice Cream Shoppe. As we discussed, your objective is to develop a plan to expand your business at your establishment. I have evaluated possible alternative growth strategies for your business to increase your business opportunities. I recommend a more specific approach to expand your company. For example, in order to increase profit revenue you should start by increasing sales on a specific existing product.
Recommendation 26 B4. Potential Returns 28 B5. Summary 29 B6. Presentation 32 References 35 Introduction: The purpose of this report is to provide an analysis on the financial statements for the CFO to present to a bank vice president who may consider extending a long-term load to Custom Snowboards, Inc. In addition, this report includes the recent history of the company and a recommendation on how to proceed with the expansion plans, which will be presented to the company’s CEO and the board of directors.
Their main acquisition was Wild Oats in 2007 for $700 million which gave them entry to five new states. It was part of the company’s strategy to relocate some of its smaller stores to larger areas which improved visibility and marketing. Store Location Strategy: Whole Foods preferred store locations in the upscale areas of urban metropolitan areas. Whole Foods had its own internally-developed model to analyze potential markets based on education levels, population density, and income. After selecting a target metropolitan area, the company’s site consultant did a complete site study and developed sales projections, possible sites had to pass EVA hurdles.
We design our web page named M &N Shoe store professionally. Customer can see the pictures and prices of various products and register themselves and purchase it online. Our regular customer gets special discounts on purchasing. We will deliver the product to customer on specific time which is online mentioned when they make an order. Our mobile app is M&N Shoe store app.
The launch will be supported with a fully integrated marketing program that includes print, radio and out-of-home advertising, point-of-purchase displays, Web/interactive communications it also gives discounts to its regular buyers after its launch in various areas in Pakistan. https://www.youtube.com/watch?v=2RUa55vAdbc Unilever will break its first global campaign for the unified Lipton hot and iced tea brand on ABC's Academy Awards broadcast March 2. The company hopes the 60-second ad featuring the Muppets will put the brand's new slogan "Be More Tea" -- and the product -- on the tips of tongues. Kermit pitches hot and cold tea alike. In advance of an Oscars event sometimes dubbed "the Super Bowl for Women" by media people, Unilever is giving the launch of its effort a touch of Super Bowl treatment, including a 90-second teaser ad to be released Wednesday on YouTube and a social-media command centre with support from PR shop Golin Harris with live tweets during the show.
Skip to content uwegroup2014 UMKD assessment A Primary Menu * Home * About PESTLE analysis of Disneyland Paris Posted on October 12, 2014October 12, 2014 by uwegroup2014 Political The French labour law dictates that a person should work for 35 hours a week but may not exceed 48 hours a week. Overtime has to be paid for the first-eight hours and is worth 25% of their base hourly wage and after that its worth 50%. Concluding that in theory Disneyland Paris would have to employ two employees for one position to be efficient and not to break any labour laws. Economical France encountered 5 different recessions between 2008 and 2014, the most recent one was at the end of 2013, which explains the decrease in revenue. Recession leads to lower consumer confidence, people will spend less on luxury goods and services such as Disneyland Paris.
But for start-up, an intense campaign will be done for announcing a revolution in grocery shopping. At start-up, the newspaper advertisement will have evolved into actually introducing the product, and radio spots will begin as well. Newspaper advertisement also will be aimed to the target market by placing it in the entertainment and business sections. And since the product is still new, the possibly can have an interviews with the newspaper and obtain free publicity. 4) What problems might be anticipated with the product?
To date, they seem to have accomplished this. Gradually, Starbucks has added semi-automatic espresso machines, dispensing machines and new blends of coffees yearly. Ovens were added to each store to incorporate fresh pastries so patrons wouldn’t have to go to another store for their coffee cake. Breakfast sandwiches were added to the menu to expand to the breakfast food market. For employees, Starbucks has created a partnership attitude and a “Special Blend” (Working at Starbucks, 2011) of benefits.
In September 2012, Aldi has announced that they are increasing the price of milk again (Ford, 2012), this has also given Aldi an opportunity to improve its image of an ‘underclass-discounter’ in the UK and Switzerland. By providing higher quality of services through training and development of resources and increasing the prices of products, it does not deter customers from choosing Aldi over their competitors. Report states that consumer are happy and chose Aldi as their preferred choice for supermarket due to its lower cost as well as no compromise to quality (Anon., 2014). Another one of Aldi’s strategy is to start advertising campaigns to