Recommendation 26 B4. Potential Returns 28 B5. Summary 29 B6. Presentation 32 References 35 Introduction: The purpose of this report is to provide an analysis on the financial statements for the CFO to present to a bank vice president who may consider extending a long-term load to Custom Snowboards, Inc. In addition, this report includes the recent history of the company and a recommendation on how to proceed with the expansion plans, which will be presented to the company’s CEO and the board of directors.
The message will be that Kona-Q is a convenient, healthy fast-casual alternative restaurant. Kona-Q will employ several marketing outlets: • Print media advertising: The Willamette Week, a weekly entertainment guide. Similar weekly entertainment guides will be used with expansion to different cities. • Flyers: Passed around to local businesses with coupons attached to introduce the community to Kona-Q and creating an economic incentive to try it. • Entertainment book coupons: Presented within the first eight months of entering a market.
Adapted from: Armstrong, G., Kotler, P., Harker, M. and Brennan, R. (2009) Marketing: An Introduction. Pearson: Harlow, p.583-584 Appendix 1 – Marketing Plan Action Programmes “Action programmes should be coordinated with the resources and activities of other departments, including production, finance, purchasing, etc.” (Armstrong et al., 2009, p.583) Product ‘X’ (a new multimedia PDA product) will be introduced in February. Following are summaries of the action programmes that will be used during the first six months of next year to achieve the organisation’s stated objectives: Month Action January We will initiate a £200,000 trade sales promotion campaign to educate dealers and generate excitement for the launch of
Kudler Fine Foods Frequent Shopper Program Sylvia Manriquez, Jeffrey Edwards, Tanya Stewart, Kevin Knapp BSA 375 May 6, 2013 Dr. Todd Feuerherm Kudler Fine Foods Frequent Shopper Program Project Scope and Goals Kudler Fine Foods is in the business of providing specialty foods that cannot be found in grocery stores such as Wal-Mart or Albertson’s. The ideal plan of Kudler Fine Foods is to increase revenue; therefore Kuldler is planning on creating a Frequent Shopper Program. This program will track shopping patterns giving Kudler the ability to satisfy customers better. The program will include three major steps with sub-contents to gather all necessary information to complete the Frequent Shopper Program. Kudler Fine Foods ultimate
Running head: OPERATIONS MANAGEMENT Operations Management Assessment of Operational Changes University of Phoenix MMPBL 502 Instructor: Arthur Gentner January 11, 2009 Operations Management Assessment of Operational Changes Kudler Fine Foods is an upscale food shop located in the San Diego metropolitan area. The company has enjoyed rapid growth, and the owner Kathy Kudler wants to make a few changes within the company. In doing this, Kathy Kudler plans to start contracting with local growers of organic produce. If Kudler Fine Foods proceeds with these changes and takes these steps, certain operational changes will be necessary. This paper will identify the business processes at Kudler Fine Foods that could be affected by the
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
The third thing that they do an excellent job at doing is researching their future growth. Recently QuikTrip has dedicated much of its resources to improving the stores ability to produce food on site. They have designed a new and improved store that they call a "Gen 3" and it includes a full service counter that provides customers with soft serve ice cream, hot pretzels, and a variety of coffee and fruit drinks. They have realized that not only is the margin that they make on these types of items much larger than that of gas, but by offering these items that the majority of their competitors do not they are attracting more business. The new store design is very appealing to people because it has a lot more to offer, the feedback has been so positive that they have made plans to only build Gen 3 stores from now on.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Business Models and Systems Candis Fritts BUS/210: Foundations of Business February 16, 2014 Haven McCall The key components of the local business that I have selected (Family Dollar) are: * A new broader array of products to customers * More convenient shopping and check-out experience * More payment options at the register They wanted to broaden its merchandise assortment, to increase the types of tender and integrate its point of sale equipment with backend software. They not only wanted to complete their annually budget and forecasts quickly as well as accurately, also to analyze their 7,400 store portfolio and plan accordingly to meet their current as well as for future demands. The