Summary: Demographic Paper Target The Aging Population

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Demographic Paper Target the aging population Cheryl Etchison HCS/490 Cindy Perkins December 23, 2013 The elderly, a population of people whose healthcare needs make up a vast majority of people in the United States that has the greatest impact on the needs in healthcare. Everyday someone is diagnosed with a condition that is prevalent among the elderly population called dementia. Dementia is a debilitating condition that effects the brain to where it does not function properly anymore. And these people come to a point where they are no longer able to take care of themselves, not because they care physically unable to but because they cannot remember how to to perform simple tasks because the brain is slowly deteriorating. Most often this is in the form of Alzheimer’s disease that can be diagnosed as early as 40 and rarely earlier but most often in people 50 and older. But this isn’t a paper about the diseases it is more about the growing needs of this population and the impact it has on healthcare. The general impact these people have on the…show more content…
The marketing needs for this demographic are for more affordable health programs, tax credits and other programs designed to help offset the surmounting costs of long term care for the elderly. The need for continued care, financial stability and insurance coverage will continue to escalate because the general population that is aging will continue to grow. People in their 40’s and 50’s are starting to take care of aging parents and sometimes grandparents in addition to their own young families. There is definitely an increasing need for more services that will make the transition and quality of life easy and more comfortable for the people needing the additional care and the peace of mind that their loved ones are being well taken care of until they draw their last

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