Through professional lines such as Wella, L’Oreal and Schwarzkopf, along with our outside sales consultants generate up to 9,000 sales of exclusive to Alan Howards professional branded products such as Matrix, Joico, Fudge, St Tropez and more targeted for professional and salon use also for salon to retail to customers and for retailers to sell to general public. Our mission here at Alan Howards is to provide the best products on the market to help with whatever women and men are looking for and make them feel beautiful, it is also our goal to be the leading wholesaler in the UK providing the best quality and prices and the best customer service
CVS Caremark Global Expansion to United Kingdom Global Business Management Abstract CVS Corporations was founded by Sid Goldstein, Stanley Goldstein and Ralph Hoagland, May 8, 1963 in Lowell, Massachusetts. In 2007 CVS pharmacy merged with Caremark Rx which created CVS Caremark. CVS Caremark is currently the number two pharmacy store in the United States with revenues exceeded $100 billion dollars and has over 7,400 hundred stores in 42 states. The corporation has been successful for over 40 years in the United States. CVS Caremark is designing a global expansion strategy to target areas that are profitable and promising demographically.
With such a substantial influence on the way people dress, Ralph Lauren has and continues to have strong consumer following with extremely loyal customers. Leader in Design, Marketing, and Distribution: Ralph Lauren is a worldwide leader in the design, marketing, and distribution of high quality lifestyle products. With their global reach, extensive product line, and multi-channel distribution, Ralph Lauren has a unique position among luxury apparel companies (Annual Report). Design: All Ralph Lauren products are designed by, or under the direction of, Mr. Ralph Lauren. Along with
L’Oréal was able to use precise target marketing by hitting the right audience with the right product at the right places. It has been a very crucial key to L’Oréal’s global success. The company has built its portfolio primarily by purchasing local beauty companies all over the world, revamping them with strategic direction, and expanding the brand into new areas through its powerful marketing arm. For example, L’Oréal instantly became a player (with 20 percent market share) in the growing ethnic hair care industry when it purchased and merged the U.S. companies Soft Sheen Products in 1998 and Carson Products in 2000. L’Oréal believed the competition had overlooked this category because it was previously fragmented and misunderstood.
Advanced Corporate Finance Case: Hansson Private Label Group members: Priyanka Kushwaha, Joshua Downs, Diego Martin, Bobur Rasulov Q1. HPL, started in 1992, is manufacturer of private label personal care products. Tucker Hanssen bought the company for $42 million to capitalize on the powerful trend of increasing share of private labels in consumer-products sales. The company since then grew steadily to generate revenues of $680.7 million in 2007. HPL now had four plants, all operating at more than 90% of capacity.
12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst
‘Fast-fashion’ can be defined as a quick response to up-to-date luxury fashion trends in an affordable price, which meets the deeply held desires for young customers (Joy et.al, 2012). The store expansion has continued at several places, such as Denmark, the United States, Great Britain, also in several European Countries like Spain, Germany (Barman and Petersson, 2002). In order to sustain the growth rate of H&M, the CEO, in 2011, invested more stores and opened another 218 stores on the Champs-Élysées in Paris to strengthen their brand and ensure the future expansion. Following that, in the next few years, another 230 stores were established, involving 35 in China (Regnér and Yildiz, 2014). H&M has become the global leader in the ‘fast-fashion’ section, owing to its’ distinctive business approach which enhance the competitiveness.
Case Summary The case is about the La Shampoo, which is a high quality and more expensive product that has a same marketing strategy over years. From 1989 the line started to slowly decline its sales. Caroline, the brand manager wanted a new marketing plan to improve the sales and increase the market share, not to just keep the product remain on retailers’ shelves. Caroline has been assisted for the new ideas flowing in from Eric Woolf – Sales Manger & Beth Hansol – Ad Agency representative. The solutions suggested by both of them were given a thought but then Caroline wasn’t convinced about the way forward The case was also examined by five other experts, whose recommendations had potent in their own way.
The company sells and markets its products through a combination of direct selling, marketing by independent Avon representatives, and via its consumer Web site, avon.com. Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Current Strategy Analysis: Superior customer service compared to rivals: Avon has gained an outstanding reputation as the best direct seller of beauty products.
Costco value treasure hunt merchandising believing that buyers remained on the lookout to make one-time purchasesof items that would appeal to the company’s clientele and that would sell out quickly. Example of these treasure-hunt specials they offer are namely: espresso machines, expensive jewelry and diamond rings, Italian-made Hathaway shirts, Movado watches, exotic cheese, Coach bags, necklaces and among others. Costco has been very successful in opening stores compares to its competitor. They opened 127 new warehouses in the year 2005-2008. Their warehouses ranged size is from 70,000 to 205,000 square feet; the average size was 141,000 square feet while on Sam’s Club ranges between 70,000 to 190,000 square feet with the average being about 132,000 square feet and on BJ’s wholesale however