Scm Tata Motors

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Sports Obermeyer Case Analysis Sports Obermeyer Case Analysis Introduction: Sports Obermeyer is a fashion Skiwear manufacturer. Every year it faces the problem of how much production quantities should be fixed for each Skiwear item. In 1992, Wally was facing two problems, how the company can improve demand forecasting and how to allocate production between factories in Hong Kong and China. He was pondering on how to measure risk associated with each sourcing policy and how he can measure it. He was also thinking about how he can mitigate this risk by some operational changes and changes in sourcing policy. Measurement of risk in each sourcing policy: Coefficient of variation is the parameter the company can use to find out risk associated with each sourcing style. The company should produce first from style having less coefficient of variation and then move to higher ones. Operational Changes Needed: * To improve forecasting of demand, number of styles and SKUs must be reduced. * Since the quality of items produced in China and HK should be same, the company needs to standardize processes in China and HK and provide training to Chinese workers accordingly. * Suppliers should be incentivized to reduce the minimum order quantities needed for production of a particular style. * The lead time of production must be reduced by right co-ordination with textile and accessories suppliers and apparel manufacturers. * Market research activities must be carried out to improve forecasting of demand, reducing dependence on Las Vegas show. * Reduction in varieties of components to reduce lead time in manufacturing. Sourcing Policy: Hong Kong: The quality of components sourced from Hong Kong is better due to flexibility and ability to ramp up production fast. It also has advantage of fast and highly skilled employees. But flip side is the

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