Sales Force And Sales Force Management (Colgate-Palmolive)

1529 Words7 Pages
Colgate-Palmolive Sales and Sales Force Management Colgate-Palmolive Product Line 1. Oral Care Includes toothpastes, toothbrushes, mouthwash, kids products, whitening products, over-the-counter products and products obtainable from your dentist. 2. Personal Care Includes Men’s antiperspirant and deodorant, Women’s antiperspirant and deodorant, bar soap, body wash, liquid hand soap and toiletries for men 3. Home Care Includes Dishwashing liquid, fabric conditioner, household cleaners 4. Pet Nutrition Includes Science Diet and Prescription diet Sales Promotions for Colgate-Palmolive Products Company Situation • Consumers are not retailer loyal as many stores that stock these kinds of products generally offer the same products. • Consumers need a little encouragement to buy a lot of the Colgate-Palmolive products, especially the Tooth care products (toothpaste, mouthwash, toothbrushes) which have made a sterling reputation for themselves over the past years. • One problem could be the price of the products as it is commonly accepted that a lower price can often win over brand loyalty Solution • Less well-known Colgate-Palmolive could be included in the retailers monthly/quarterly flyer in which if you bought one of their more popular products (e.g. toothpaste) you would get a certain amount of money off the less well-known product e.g. €0.50c off fabric conditioner/liquid hand soap when you purchase toothpaste for 3 consecutive flyers of each retailer • Also, samples could be included with appropriate products such as including a small sample of bar soap with every purchase of body wash and mens and womens deodorant and antiperspirant and intervals (e.g. body wash offer from January-Feb, Mens/Womens Deoderant and antipersperant June-August) Measures of Success • Repeat shopping increases • Increase
Open Document