Role Of Global Culture

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Role of Global Culture Paper Joe International Management Dr. G August 11, 2010 Joe Dr. G MGMT 4331 – 950 August 11, 2010 Role of Global Culture Paper When one hears the word globalization, thoughts of big business and multinational corporations comes to mind. Factors such as, politics, economy, and culture are what the term globalization is composed of. The world economy has created opportunities for companies planning to expand into foreign countries. However, the expansion of business has also created problems for these same companies. Culture is one of the most important issues that corporations must address if they wish to succeed globally. The article I chose compared the business and social culture of China and Africa in order to develop an understanding of how to do business together. The author of the article, Cisse Daouda, states “many businessmen rushed to enter China to explore business opportunities” but “cultural differences like communication, higher potential transaction costs, different objectives and means of cooperation and operating methods, have led to the failure of many Sino-foreign cooperation projects”. China has increasingly made a presence for itself in Africa to obtain material inputs like oil and other commodities. Daouda goes on to clarify the differences in cultural dimensions between the two countries to find the reason for the globalization failures. China is a high power distance culture that is centralized, while Africa is a low power decentralized culture. Both countries have strong collectivism attributes but China has medium femininity opposed to Africa’s medium masculinity. Another similarity is the tendency for the countries is that they have high values of uncertainty so they don’t take many risks. Another difference is that China has a long-term orientation showing patience in receiving rewards,
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