Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
D1 - Evaluate the links between an organisation's characteristics and its success in gaining competitive advantage and achieving its aims. British Airways is based in London with a significant presence at Heathrow, Gatwick and London City. It is one of the world's leading global premium airlines and has grown considerably over the years. They have achieved this by gaining competitive advantage over their rivals such as Virgin Atlantic. They are a Public Limited Company (PLC) and have limited liability.
Emissions from these aircraft are 30 per cent lower on a per person basis than the fleet of 200-series aircraft WestJet replaced. WestJet currently has one of the youngest and most fuel-efficient fleets in North America with most aircraft equipped with blended winglets, which significantly reduce fuel burn and emissions. WestJet is the world-wide leader and the first carrier in Canada to adopt Required Navigation Performance (RNP) approach technology to land aircraft. RNP utilizes Global Positioning System satellites to allow aircraft to fly direct and precise approaches to airports. This shortens flight time and miles flown, also reducing fuel burn and emissions.
Mohsen AmiriBesheli Human Resource Management in British Airways 0. Introduction to the British Airway British Airways is the UK’s largest international airline, flying to over 300 destinations, to the lots of international airports. British Airway is one of the biggest scheduled international passenger airlines in the worlds. The center of BA is Heathrow, London, UK. In 2007/2008 their moved nearly 33 million people.
Air Canada: Flying High with Information Technology case analysis Air Canada is the largest airline company in Canada serving to 35 million passengers annually and providing direct passenger service to more than 175 destinations worldwide. As we know, airline companies’ day-to-day activities, such as ticket booking, customer service, cargo and other operational functions, are hugely dependent on information technology. That is why, as it is mentioned in this case study, Air Canada has used the capabilities of IT to solve their company’s problems. The first issue was to cut costs and gain efficiency. To solve this problem Air Canada outsourced the whole IT department to IBM and other vendors, except the core IT group to monitor the company’s IT standards and policies.
(Ayling, 2005). British Airways group consists of British Airways Plc and there are also a number of subsidiary companies such as British Airways Holidays Limited and British Airways Travel Shops Limited. The cargo service offered by British Airways is the worlds fifth-largest cargo airline and transports over 740 million kilos of freight, mail and courier traffic each year. (Internet site 1).
Virgin’s highest business profile has been boosted by its big stake in the airlines. Virgin Atlantic Airline is an international undertaking with over 30 destinations. However, the company has businesses spread out in various industries, from financial services to railways, from soft drinks to cosmetics. A brief History of Virgin Atlantic Airlines Virgin was founded in early 1970 as a mail order record business but later went on to become a music publishing and retailing private company. Back in 1980’s Sir Richard
The aircraft option for travelling is one of the most popular forms of transportation available in Britain, with cheap holiday packages indulging many locals, as well as Heathrow Airport being a stopping ground for over 32.8 million overseas visitors in 2007. This form of transportation is also a cause of controversy regarding the proposed expansions where the environment has become a leading topic in regards to whether expansion is good long-term investment. Proponents of the expansion, such as Strathclyde’s Professor William Banks, president of the Institute of Mechanical Engineers (McKie, 2009) argued that by building new runways less fuel would be burned thus less amount of carbon emission. He implies that the more runways would be available, the less time airplanes would need before taking off; since planes were burning fuel even when on ground and that more runways meant less waiting time and less amount of fuel burnt. There has also been progress in finding environmental friendly alternatives such as biofuels, which does not contain fossil carbon and does no harm to the atmosphere.
He moved into airline industry, starting ‘Virgin Atlantic Airways’, which become second biggest English haul in international airline, which had flights to New York, Miami, Los Angeles and Orland and many others international cities. In 1985 at that time Richard was 35, his boat ‘Virgin Atlantic Challenger II’ in the fastest record time ever cross Atlantic Ocean. In 1987 his hot air balloon ‘Virgin Atlantic Flyer’ again beat all record by crossing Atlantic Ocean. As many of us know Richard Branson has many other businesses, for example Virgin Mobile which are running in Australia, Canada, UK and US and other countries. Another business which is in Virgin Group is Virgin Media which services are TV channels,
HARVARD BUSINESS SCHOOL 9-201-028 REV: APRIL 26, 2004 BENJAMIN ESTY Airbus A3XX: Developing the World's Largest Commercial Jet (A) Aviation is a great business to be in, provided you have limitless money at your disposal, limitless confidence in your ability to get everything right the first time, and limitless resolve and iron nerve,' EADS (Airbus) is betting the company on this aircraft. 2 On June 23, 2000, Airbus Industrie's Supervisory Board approved an Authorization to Offer (ATO) the A3XX, a proposed super jumbo jet that would seat from 550 to 990 passengers, have a list price of $216 million, and cost $13 billion to develop. Before the Board would commit to industrial launch, the point at which significant expenditures would begin, it hoped to secure orders for 50 jets from as many as five major airlines. While Airbus had been courting potential customers for many years-in fact, development had been underway since 1990-the ATO gave the sales force permission to begin taking firm orders for the plane with delivery starting in 2006. Airbus management announced the first orders for the A3XX at the bi-annual Air Show in Famborough, England, in July 2000.