Swot Analysis Of Westjet

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Backgrounder Corporate profile WestJet was founded in 1996 by a team of Calgary entrepreneurs, headed by Clive Beddoe, as a western Canadian regional carrier with three aircraft flying to five cities. Today, WestJet is Canada’s leading high-value low-fare airline offering scheduled service to 70 destinations in Canada, the United States, Mexico and the Caribbean, with its fleet of 91 Boeing NextGeneration 737-series aircraft. The WestJet experience WestJet strives to offer guests a friendly, efficient and relaxing experience from the time of booking to the final destination. Guests now have a variety of innovative options to make their travels as smooth as possible. At most airports, WestJet’s check-in choices include web check-in, mobile…show more content…
Emissions from these aircraft are 30 per cent lower on a per person basis than the fleet of 200-series aircraft WestJet replaced. WestJet currently has one of the youngest and most fuel-efficient fleets in North America with most aircraft equipped with blended winglets, which significantly reduce fuel burn and emissions. WestJet is the world-wide leader and the first carrier in Canada to adopt Required Navigation Performance (RNP) approach technology to land aircraft. RNP utilizes Global Positioning System satellites to allow aircraft to fly direct and precise approaches to airports. This shortens flight time and miles flown, also reducing fuel burn and emissions. Construction of WestJet’s new Calgary campus facility is complete. The building was constructed following the LEED (Leadership in Energy and Environmental Design) program, which promotes buildings that are environmentally responsible, profitable and healthy places to live, work and play. For more on WestJet’s green initiatives, visit the Environment section on westjet.com. WestJet Vacations Launched on June 1, 2006, WestJet Vacations provides guests with affordable, reliable and easy to book travel packages. Leveraging WestJet’s friendly image, extensive network and value proposition of being Canada’s second largest airline, WestJet Vacations offers guests a unique and customized…show more content…
• WestJet and WestJet Vacations announce service to 13 additional destinations, including Varadero, Holguin and Cayo Coco, Cuba. 2003 • WestJet expands service to 24 Canadian destinations, including Halifax and St. John’s. For the first time, WestJet’s network spans Canada coast to coast. • WestJet named Canada’s second-most respected corporation by Ipsos Reid. 2010 • WestJet is named to the corporate cultures hall of fame after five straight years of being selected as one of Canada’s most admired corporate cultures by Waterstone Human Capital. • • The WestJet RBC MasterCard and the WestJet Frequent Guest Program are launched. In 15 years, WestJet grows from three aircraft, five destinations and 220 employees to 91 aircraft, 71 destinations and more than 8,000 WestJetters. 2004 • WestJet begins transborder service to seven U.S. cities. • • WestJet announces its third stock split. WestJet installs the first live seatback television onboard its Next-Generation

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